Rainger & Rolfe has won the Texas Chicken account as the chain looks to start cranking up the heat in the market.
Texas Chicken has been in New Zealand for the last four years and is expanding its presence with more stores.
To make itself known, it’s already worked with Rainger & Rolfe on a brand campaign including in-store, digital, OOH and radio channels.
Texas Chicken managing director George Constantinou has been impressed with what Rainger & Rolfe have delivered.
“R&R’s work has really engaged, and we’re already seeing a noticeable lift in sales as a result, so we’re looking forward to what’s coming next.”
Managing Partner Jen Rolfe adds it’s delighted to be working with the team to help the brand achieve some ambitious goals.
“It’s an exciting chance for the agency to deliver some fresh, fun thinking. Plus, I have to say everyone on the team have quickly developed a genuine appetite for the product. So, in many ways, it’s a mouth-watering prospect for us. Now we’re just hoping they get a Parnell branch opened quickly…”
There is more campaigns to follow soon.
Client: Texas Chicken
Managing director: George Constantinou
Digital marketing coordinator: Lucy Schulz
Agency: Rainger & Rolfe
Creative director: Chris Long
Copywriter: Will Macdonald
Account director: Simon McKechnie
Sound: David Liversidge at Big Tree Studios