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2019 Finalists
NZ Marketing magazine/StopPress and the Marketing Association invited marketers from all industries to share the strategy, out-of-the-box thinking and results of their marketing initiatives for the TVNZ-NZ Marketing Awards and, with the first round of judging complete, these are the unique marketing initiatives that make up the 2019 finalists.
The 2019 TVNZ-NZ Marketing Awards will be held on Thursday 12 September 2019 at Cordis, Auckland. Tickets are now available for the usual sell-out awards evening here so make sure you get yours quick.
SECTOR AWARD FINALISTS
| Company | Marketing Initiative |
| All Blacks Tours | Play Advantage |
| Auckland Airport | How People Spinning Got Auckland Airport Winning |
| Auckland Transport | GO Metro |
| Biosecurity New Zealand (Ministry for Primary Industries) | Declare or Dispose – Protecting our Beautiful Country |
| BLIS Technologies | ThroatGuard PRO: Re-calibrating a Failing Brand |
| Bowel Cancer NZ | Bowel Cancer Never Too Young Campaign |
| Challenge Fuel | A Local Challenge – Transforming the Challenge Brand by Going Hyper-local |
| DB Breweries | From Zero to Hero |
| DB Breweries | Reviving a Legend – Tui’s Stepchange Into RTDs |
| Engineering New Zealand | Wonder Project |
| Fisher & Paykel Healthcare | SleepStyle Three x Finalist |
| Flight Centre New Zealand | The Little Christmas Nudge – Flight Centre |
| Health Promotion Agency / Te Hiringa Hauora | 2018 FAST (Stroke) Campaign |
| J H Whittaker & Sons | Best is Always Better |
| J H Whittaker & Sons | Will Yours be Pink or Will Yours be Blue? |
| Kiwibank | Kiwibank Created a Movement |
| Lion | Speight’s The Dance |
| Mercury | Driving Loyalty Through Brand Experience |
| Meridian Energy | Meridian: Declaring War On Norway |
| Mitre 10 (New Zealand) | Mitre 10 Airpoints Redemption Programme |
| New Zealand Olympic Committee | Earn The Fern – New Zealand Olympic Committee |
| Northern Arena | Babies Under 6 Months Sector Service |
| NZ AIDS Foundation | Ending HIV in Aotearoa by 2025 |
| PAK’nSAVE | How Optimisation of PAK’nSAVE’s Retail Model Won Christmas Share |
| Skinny | Get the Skinny! |
| Subaru of New Zealand | Subaru Forester |
| The Edge – MediaWorks | Where is The Edge Safe House |
| The Fred Hollows Foundation NZ | Gift of Sight |
| The Movember Foundation | Men, You’re Not Talking. So Try Ticking. |
| The Tomorrow Project – Cheers! / Uber New Zealand | Hi! This is a Message From Your Sober Self. 🙂 |
| Tower Insurance | Tower Undo |
| Toyota New Zealand | The Drive Happy Project |
| Toyota New Zealand | Toyota Careers – Testers, Tinkerers, Technicians |
| Trade Me | A New Zealand First: Live From Trade Me’s News Desk |
| Trade Me | Trade Me Property – Come Fly With Trade Me |
| Trade Me Jobs | Trade Me Jobs – Something We Prepared Earlier |
| TSB | TSB – The Bank that Backs New Zealanders |
| Uber Eats | How Uber Eats Ambushed a Shark With a Fish |
EXCELLENCE AWARD FINALISTS
| Company | Marketing Initiative |
| All Blacks Tours | Play Advantage |
| ASB | ASB and Seven Sharp Make Partnership Gold |
| Auckland Transport | GO Metro |
| Bank of New Zealand | BNZ Convert It |
| Biosecurity New Zealand (Ministry for Primary Industries) | Declare or Dispose – Protecting our Beautiful Country |
| Caltex | It’s a Local Thing |
| Countdown | Countdown Tackles Period Poverty |
| DB Breweries | “I’m drinking it for you” – DB Export GOLD Extra Low Carb Launch |
| DB Breweries | DB Breweries and Colenso BBDO |
| DB Breweries | Monteith’s Brewing Co |
| DB Breweries | Reviving a Legend – Tui’s Stepchange Into RTDs |
| Electric Kiwi | Electric Kiwi – New Zealand’s Fastest Growing Power Company |
| Engineering New Zealand | Wonder Project Two x Finalist |
| Flight Centre New Zealand | The Little Christmas Nudge – Flight Centre Two x Finalist |
| FMG | FMG – An Advice-Led Approach |
| Goodman Fielder NZ | Molenberg – Proudly Fuelling the Black Ferns |
| helloworld Travel | Project Phoenix |
| Independent Liquor (NZ) | From Suits and Boots to Hard Hats and High-Vis Three x Finalist |
| J H Whittaker & Sons | An Ice Surprise From Us That’s a Nice Surprise for Plunket Too! |
| J H Whittaker & Sons | Caramel Wars |
| J H Whittaker & Sons | Creamier, Smoother & More Velvety |
| J H Whittaker & Sons | Crossing LIVE to Whittaker’s |
| J H Whittaker & Sons | Good Honest Chocolate Since 1896 |
| J H Whittaker & Sons | J H Whittaker & Sons and MBM |
| J H Whittaker & Sons | Whittaker’s Have Got Gifting All Assorted |
| Kiwibank | Kiwibank and I Am HOPE |
| Kiwibank | Kiwibank New Zealander of the Year |
| Kraft Heinz Wattie’s and Tip Top New Zealand | Wattie’s Tomato Sauce – It’s a Kiwi Thing |
| Lion | Lion and DDB New Zealand |
| Lion | Speight’s The Dance Two x Finalist |
| Lotto New Zealand | Keno |
| McDonald’s New Zealand | McDonald’s Big Mac – A Timeless Story |
| Mercury | Driving Loyalty through Brand Experience |
| Mercury | Energy Made Wonderful |
| Mercury | Energy Working Wonders |
| Mercury | Switch Stop |
| Noel Leeming | Noel Leeming BYOD |
| PAK’nSAVE | PAK’nSAVE and FCB New Zealand – The Story Behind New Zealand’s Most Consistent Brand |
| Perpetual Guardian | The Four Day Week Initiative |
| PlaceMakers | Together We’re Building New Zealand |
| Safe Kids in Daily Supervision and Nestlé New Zealand | sKids FoodStorm & NHAK Collaboration |
| Skinny | Get the Skinny! |
| The Movember Foundation | Men, You’re Not Talking. So Try Ticking. Two x Finalist |
| Tonkin + Taylor | Tonkin + Taylor Internal Communications: Re-engineered |
| Toyota New Zealand | The Drive Happy Project |
| Trade Me | Ping by Trade Me – The Easy, Fast and Safest Way to Pay on Trade Me |
| Trade Me | Trade Me – Rapid Promo Insight Through Experimentation |
| Trade Me | Trade Me Christmas Kindness |
| Trade Me | Trade Me Wishlist |
| Trade Me Jobs | Trade Me Jobs – Right Here, Right Now |
| Trustpower | Trustpower and Gunroom – Making it Easy |
| Trustpower | Using the Ultimate Source of Insight to Improve Marketing Communications Effectiveness |
| Uber Eats | How Uber Eats Ambushed a Shark With a Fish |
| Uber Eats and McDonald’s New Zealand | How Uber Eats and McDonald’s Ambushed a Shark With a Fish |
| WellingtonNZ, Wrestler and Mixt Studio | WellTown – Take a Trip to Virtual Wellington |
INDIVIDUAL AWARD FINALISTS
| Nominee | Nominee Company |
| Andrew Cooper | Electric Kiwi |
| Bridgit Sissons | Engineering New Zealand |
| Craig Baldie | Lion |
| Emily Thorn | Auckland Council |
| Georgia McGillivray | The Social Club |
| Gerard Seth | Tonkin + Taylor |
| Grace Scown | Stuff |
| Jack MacIntyre | Engineering New Zealand |
| Jo Mitchell | McDonald’s New Zealand |
| Kate Howard | Geotechnics |
| Sean O’Donnell | DB Breweries |
| Stacey Wouters | MediaWorks Radio |
