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2019 Finalists

NZ Marketing magazine/StopPress and the Marketing Association invited marketers from all industries to share the strategy, out-of-the-box thinking and results of their marketing initiatives for the TVNZ-NZ Marketing Awards and, with the first round of judging complete, these are the unique marketing initiatives that make up the 2019 finalists.

The 2019 TVNZ-NZ Marketing Awards will be held on Thursday 12 September 2019 at Cordis, Auckland. Tickets are now available for the usual sell-out awards evening here so make sure you get yours quick.


SECTOR AWARD FINALISTS

Company Marketing Initiative 
All Blacks Tours Play Advantage
Auckland Airport How People Spinning Got Auckland Airport Winning
Auckland Transport GO Metro
Biosecurity New Zealand (Ministry for Primary Industries) Declare or Dispose – Protecting our Beautiful Country
BLIS Technologies ThroatGuard PRO: Re-calibrating a Failing Brand
Bowel Cancer NZ Bowel Cancer Never Too Young Campaign
Challenge Fuel A Local Challenge – Transforming the Challenge Brand by Going Hyper-local
DB Breweries From Zero to Hero
DB Breweries Reviving a Legend – Tui’s Stepchange Into RTDs
Engineering New Zealand Wonder Project
Fisher & Paykel Healthcare SleepStyle Three x Finalist
Flight Centre New Zealand The Little Christmas Nudge – Flight Centre
Health Promotion Agency / Te Hiringa Hauora 2018 FAST (Stroke) Campaign
J H Whittaker & Sons Best is Always Better
J H Whittaker & Sons Will Yours be Pink or Will Yours be Blue?
Kiwibank Kiwibank Created a Movement
Lion Speight’s The Dance
Mercury Driving Loyalty Through Brand Experience
Meridian Energy Meridian: Declaring War On Norway
Mitre 10 (New Zealand) Mitre 10 Airpoints Redemption Programme
New Zealand Olympic Committee Earn The Fern – New Zealand Olympic Committee
Northern Arena Babies Under 6 Months Sector Service
NZ AIDS Foundation Ending HIV in Aotearoa by 2025
PAK’nSAVE How Optimisation of PAK’nSAVE’s Retail Model Won Christmas Share
Skinny Get the Skinny!
Subaru of New Zealand Subaru Forester
The Edge – MediaWorks Where is The Edge Safe House
The Fred Hollows Foundation NZ Gift of Sight
The Movember Foundation Men, You’re Not Talking. So Try Ticking.
The Tomorrow Project – Cheers! / Uber New Zealand Hi! This is a Message From Your Sober Self. 🙂
Tower Insurance Tower Undo
Toyota New Zealand The Drive Happy Project
Toyota New Zealand Toyota Careers – Testers, Tinkerers, Technicians
Trade Me A New Zealand First: Live From Trade Me’s News Desk
Trade Me Trade Me Property – Come Fly With Trade Me
Trade Me Jobs

Trade Me Jobs – Something We Prepared Earlier

TSB TSB – The Bank that Backs New Zealanders
Uber Eats

How Uber Eats Ambushed a Shark With a Fish

EXCELLENCE AWARD FINALISTS

Company Marketing Initiative
All Blacks Tours Play Advantage
ASB

ASB and Seven Sharp Make Partnership Gold

Auckland Transport GO Metro
Bank of New Zealand BNZ Convert It
Biosecurity New Zealand (Ministry for Primary Industries) Declare or Dispose – Protecting our Beautiful Country
Caltex It’s a Local Thing
Countdown Countdown Tackles Period Poverty
DB Breweries “I’m drinking it for you” – DB Export GOLD Extra Low Carb Launch
DB Breweries DB Breweries and Colenso BBDO
DB Breweries Monteith’s Brewing Co
DB Breweries Reviving a Legend – Tui’s Stepchange Into RTDs
Electric Kiwi Electric Kiwi – New Zealand’s Fastest Growing Power Company
Engineering New Zealand Wonder Project Two x Finalist
Flight Centre New Zealand The Little Christmas Nudge – Flight Centre Two x Finalist
FMG FMG – An Advice-Led Approach
Goodman Fielder NZ Molenberg – Proudly Fuelling the Black Ferns
helloworld Travel Project Phoenix
Independent Liquor (NZ) From Suits and Boots to Hard Hats and High-Vis Three x Finalist
J H Whittaker & Sons An Ice Surprise From Us That’s a Nice Surprise for Plunket Too!
J H Whittaker & Sons Caramel Wars
J H Whittaker & Sons Creamier, Smoother & More Velvety
J H Whittaker & Sons Crossing LIVE to Whittaker’s
J H Whittaker & Sons Good Honest Chocolate Since 1896
J H Whittaker & Sons J H Whittaker & Sons and MBM
J H Whittaker & Sons Whittaker’s Have Got Gifting All Assorted
Kiwibank Kiwibank and I Am HOPE
Kiwibank Kiwibank New Zealander of the Year
Kraft Heinz Wattie’s and Tip Top New Zealand Wattie’s Tomato Sauce – It’s a Kiwi Thing
Lion Lion and DDB New Zealand
Lion

Speight’s The Dance Two x Finalist

Lotto New Zealand Keno
McDonald’s New Zealand McDonald’s Big Mac – A Timeless Story
Mercury Driving Loyalty through Brand Experience
Mercury Energy Made Wonderful
Mercury Energy Working Wonders
Mercury Switch Stop
Noel Leeming Noel Leeming BYOD
PAK’nSAVE PAK’nSAVE and FCB New Zealand – The Story Behind New Zealand’s Most Consistent Brand
Perpetual Guardian The Four Day Week Initiative
PlaceMakers Together We’re Building New Zealand
Safe Kids in Daily Supervision and Nestlé New Zealand sKids FoodStorm & NHAK Collaboration
Skinny Get the Skinny!
The Movember Foundation Men, You’re Not Talking. So Try Ticking. Two x Finalist
Tonkin + Taylor Tonkin + Taylor Internal Communications: Re-engineered
Toyota New Zealand The Drive Happy Project
Trade Me Ping by Trade Me – The Easy, Fast and Safest Way to Pay on Trade Me
Trade Me Trade Me – Rapid Promo Insight Through Experimentation
Trade Me Trade Me Christmas Kindness
Trade Me Trade Me Wishlist
Trade Me Jobs Trade Me Jobs – Right Here, Right Now
Trustpower Trustpower and Gunroom – Making it Easy
Trustpower Using the Ultimate Source of Insight to Improve Marketing Communications Effectiveness
Uber Eats How Uber Eats Ambushed a Shark With a Fish
Uber Eats and McDonald’s New Zealand How Uber Eats and McDonald’s Ambushed a Shark With a Fish
WellingtonNZ, Wrestler and Mixt Studio WellTown – Take a Trip to Virtual Wellington

INDIVIDUAL AWARD FINALISTS

Nominee Nominee Company
Andrew Cooper Electric Kiwi
Bridgit Sissons Engineering New Zealand
Craig Baldie Lion
Emily Thorn Auckland Council
Georgia McGillivray The Social Club
Gerard Seth Tonkin + Taylor
Grace Scown Stuff
Jack MacIntyre Engineering New Zealand
Jo Mitchell McDonald’s New Zealand
Kate Howard Geotechnics
Sean O’Donnell DB Breweries
Stacey Wouters MediaWorks Radio

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