News
The Compendium: 29 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Author Erin McKenzie
News
Cannes 2018: highlights from day four
Last night, DDB, Y&R and The SweetShop collected their first Lions while Colenso’s ‘SelfiStix’ for Pedigree continued its winning streak.
News
Measuring up: how out-of-home is getting to know its audience
When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.
News
Meridian uses puppets to bring kids’ voices to life for KidsCan
Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.
Partner articles
Investing in retention: Adestra on subscriber attrition and why it matters
Not everyone who subscribes to your emails is going to stay and while some attrition is normal, Adestra takes a look at what can be learned from unsubscribers and what can be done to reduce attrition.
News
The Compendium: 25 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Partner articles
How to write an award-winning entry for the ACA Awards
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.
Features
TVNZ-NZ Marketing Awards 2017: Mercury’s ride to Supreme Award success
Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury
recharged its brand batteries to give the business a jolt of new (wonderful) energy and win last year’s Supreme Award.
News
The Compendium: 16 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
The Compendium: 9 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Partner articles
NZME’s Dean Buchanan and Shayne Currie talk radio
StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they think will make or break the radio industry.
News
The Compendium: 23 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Partner articles
Boredom is death: why advertising and comedy make great bedfellows
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
News
The Compendium: 9 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Features
NZME and Stuff appeal decision; industry shares its thoughts on merger
NZME and Stuff have announced this week they will seek leave to appeal a High Court ruling that upheld a Commerce Commission block on their proposed merger. In December the High Court upheld a Commerce Commission ruling not to clear or authorise the merger. With that in mind, we take a look at what industry folk think of the proposed merger and mergers in general.
News
The Compendium: 2 February — Super Bowl special
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Reflections on 2017 and predictions for 2018
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
Features
Stoppies 2017: Mars and Colenso BBDO prove to be the perfect match
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
Partner articles
Inside Black Hands: Revisiting one of New Zealand’s most notorious murders
For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they’re doing so in a 10-part podcast series that dives deep into the controversial case.
News
Trade your gun for a skateboard
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
News
Vodafone Warriors calls on fans to be the tribe
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
News
Air New Zealand wishes the nation ‘Mirry Christmus’
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Movings & Shakings
Movings/Shakings: 30 November
Industry happenings at NZME, Fairfax, Eyeota and Eleven PR.
News
The Compendium: 17 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Spanish Lottery goes even bigger for Christmas
The Spanish Lottery has upped the ante this year with a 20-minute Christmas spot.
News
Boyd PR releases sequel to Northland Rescue Helicopter kids’ book
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
News
Media Design School wins 2017 News Works student newspaper advertising competition
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Movings & Shakings
FCB Media appoints Jenny Brown and James Butcher as group business directors
FCB Media has added two new faces to the team in group business director Jenny Brown and group digital business director James Butcher.
News
Little Giant picks up Green Acres and Hire-a-Hubby accounts
Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.