Author Erin McKenzie
When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.
Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.
Not everyone who subscribes to your emails is going to stay and while some attrition is normal, Adestra takes a look at what can be learned from unsubscribers and what can be done to reduce attrition.
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.
Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury
recharged its brand batteries to give the business a jolt of new (wonderful) energy and win last year’s Supreme Award.
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
NZME and Stuff have announced this week they will seek leave to appeal a High Court ruling that upheld a Commerce Commission block on their proposed merger. In December the High Court upheld a Commerce Commission ruling not to clear or authorise the merger. With that in mind, we take a look at what industry folk think of the proposed merger and mergers in general.
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they’re doing so in a 10-part podcast series that dives deep into the controversial case.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
FCB Media has added two new faces to the team in group business director Jenny Brown and group digital business director James Butcher.
Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.