Who’s it for: NZSki by Kelly Lovelock/NZSki
Why we like it: Just in time for the season opening NZSki has unveiled its latest spot, The Remarkables ‘Find your Freedom’, fronted by local mountaineer and head of patrol Michel LePage. The ad showcases a range of skiers, snowboarders and hikers shredding down The Remarkables and gives light to the mountains identity as a haven for freedom skiers. While Queenstown’s illustrious mountain range tends to market itself, NZSki does a good job to showcase its beauty. The spot represents part of NZSkis new brand mission which is the first in fifteen years.
Who’s it for: Mitre 10 by FCB
Why we like it: Featuring a screw loose donkey and a distressed owner, Mitre 10 and FCB have nailed it with its latest spot – ‘Roy – Kong’s Out Again’. The 45-second ad follows the exploits of a donkey called Kong, who literally becomes the owner’s worst nightmare. The ad has the donkey popping up at work, the neighbours, and during a car wash, to present a gripping saga between the donkey and its bearded owner. After many attempts to fence Kong in, the owner visits Mitre 10 and builds a counterpart for Kong to keep him company.
Who’s it for: Les Mills by in-house
Why we like it: Les Mills’ ‘You Are Limitless’ will lift ou off your office chair and get you moving even on the dreariest of Tuesday afternoons. The one-minute spot is a high voltage display of athletes working out in a range of settings. The video is shot in hyper definition and has a sporadic pace moving from ultra-fast to ultra-slow motion. It prompts its viewers to ‘find that state of mind that pushes you through’ and finishes by stating ‘you choose to leave yesterday behind – and to leave tomorrow open to opportunity’.
Who’s it for: ASB
Why we like it: The latest spot by ASB showcases a banter-filled game of coin rugby between the All Blacks and France. The duel sees three All Blacks, Anton Linert-Brown, Ryan Crotty, and Matt Todd face off against Emilie (whose last name remains unknown) in what is a tight contest between the Les Blues and the ABs. The ad sees dubious referee calls, a strong comeback and a few delicate coin touches to keep you interested.