Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
At a time when words like ‘feminazi’, ‘man hater’ and ‘snowflake’ are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of a stack of innovative brands. Be sure to bring your motion sickness pills along for this ride.
Fresh As founder Tommy Roff faced a major challenge when he started his business: how do you convince hardcore chefs that fresh isn’t always best? It wasn’t easy, but here’s how he pulled it off.
What at first starts as a standard celebrity endorsement video for a new product quickly descends into one man’s—completely unhinged—obsession with running in Nike’s new video series, featuring comedian Kevin Hart (and his glorious beard). The series is introduced via a short clip, showing Hart excitedly unboxing the new product. From there, the madness ensues, with Hart putting on his best impersonation of Forrest Gump crossed with the protagonist from Into the Wild.
Hypothosense? Considurchase? Punctualitard? What does this all even mean?
With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to see the world, which Globus is fulfilling by reaching out to them through GrownUps with ads and unique travel packages.
API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local manufacturers and take on the big guys.
Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s still early days, Cigna chief executive Lance Walker says marketers across the industry should be following suit and taking the time to better understand this important market.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.
Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take back control?
Earlier this week, the first issue of Nadia hit the shelve, adding yet another layer to the success of celebrity chef Nadia Lim. And while her hands are certainly full managing a business, coming up with new recipes and being a mum, even media juggernauts have a few guilty media pleasures. And in the case of Lim, it involves getting a sneaky dose of celebrity goss.
Mexican brewery Cerveza Cucapá has responded to Donald Trump’s wall rhetoric in the most entertaining way: by tricking the politician’s supporters into funding a fiesta.
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare knows too well, the far bigger concern, quite often, is getting the product to market, expeditiously.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
Firefly actor Alan Tudyk has lent his awkward brand of humour to Loot Crate, an organisation selling quirky items related to a variety of shows, video games and comic books. As it turns out, Tudyk is slightly better at playing a space cowboy on Firefly than at promoting products, making a range of hilarious mistakes as he attempts to explain Loot Crate to potential customers.
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
Although the Clios have come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King’s McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
Ubiquity has moved on from blocky robotic typeface to a modern look, more suited to its positioning as a leader in marketing automation.
Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
It’s been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME group entertainment director Dean Buchanan shares his thoughts on the survey results and offers a few insights into the future of radio.
Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of Business.