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QMS NZ and Binance deliver NZ first pDOOH takeover
QMS NZ has partnered with global cryptocurrency platform Binance to deliver a first-of-its-kind programmatic digital out of home campaign in Aotearoa.
Running across QMS’ digital Auckland portfolio – spanning large format billboards, street furniture and transit environments – the campaign features a live API integration displaying real-time Bitcoin pricing.
Executed as a synchronised, city-wide pDOOH buy, the campaign delivers coordinated, high-frequency exposure, ensuring consistent visibility throughout key morning and evening commuter windows. This unified approach amplifies the impact of the live data feed, creating a true broadcast moment across Auckland, says QMS.
High profile brand executions
Timed to align with the NZ CryptoCon event, which Binance is the keynote theatre sponsor, the two-week campaign will build momentum throughout the week. Then it will extend into targeted event precinct activity, enabling Binance to reach highly engaged audiences across the broader market and in close proximity to the event.
QMS NZ national sales director Ben Gibb says the campaign highlights the continued leadership of programmatic out of home in Aotearoa.
“This is the first time we’ve seen a brand harness the full scale of our Auckland digital network in this way, combining live data with a coordinated city-wide takeover to deliver a truly impactful broadcast moment.
“This is a great example of how pDOOH is evolving beyond a purely tactical channel to deliver impactful, high profile brand executions. By combining live data with a coordinated, Auckland wide takeover, Binance is able to connect with audiences in a way that is both relevant and attention grabbing.
“Importantly, it also demonstrates the strength of the QMS network. Whether campaigns are delivered programmatically or through traditional trading, clients can access the same premium environments at scale, making it easier to plan and execute integrated campaigns across Aotearoa,” Gibb adds.
Offer real-time market movements
Jenny Wei, general manager of ANZ at Binance, says: “This campaign represents an exciting opportunity to bring real-time digital asset market data into the physical world in a way that is immediate, engaging and locally relevant for New Zealand audiences.
“By featuring a live BTC/NZD price feed across Auckland, we are connecting people directly with real-time market movements in their local currency ahead of NZCryptoCon.
“Partnering with QMS allows us to deliver this experience at scale across key locations, ensuring Binance remains front of mind during one of the region’s leading crypto events,” Wei adds.
