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Finance Now and Contagion launch Now Rewards Visa
Finance Now, in partnership with Contagion, has launched Now Rewards Visa, a new chapter for its credit card.
The proposition highlights the card’s interest-free finance and everyday rewards programme. Built around the line “Own your moment”, the campaign taps into the confidence, relief and reward consumers feel when making financial decisions.
Finance Now marketing general manager Lorraine Breheny says the campaign was shaped by a clear consumer insight.
“Our research tells us many younger consumers are wary of credit and don’t fully understand how interest-free finance works. That was the insight behind this campaign. We wanted to demystify that and show younger New Zealanders what a credit card can do for them when it combines interest-free finance with everyday rewards.”
Reimagined from the ground up
The card, formerly the Purple Visa Card, was reimagined from the ground up.
Contagion led the creative across the full scope, from naming and designing the card to delivering an integrated campaign spanning TVC, digital, social and content partnerships.
The rebrand brings the credit card under Finance Now’s broader ‘Now moments’ brand platform, which already anchors its personal loans and retail finance products.
The integrated rollout gives the brand a fresh, modern voice that speaks to younger, value-conscious New Zealanders on their terms, says Finance Now.
Unlike any other cards
Breheny says the result reflects the strength of the partnership. “Our marketing team and Contagion have built something with genuine energy, and a creative platform that gives us room to educate and build trust.”
Dean Taylor, CEO of Contagion, adds: “We’re really proud to be working with the team on this. We’ve been involved from the very start, from naming the card through to designing it and seeing the finished TVC’s, so it’s been great to see it come together from start to finish and out in the market.
“People are looking for smarter, more flexible ways to manage how they spend, while still getting something back. What’s compelling about Now Rewards Visa is that, unlike other cards, it brings those two things together. You get the control of interest-free, along with the upside of rewards. This campaign is about showing how that works in everyday moments, not just talking about features.”
The campaign is live now.
