Author Erin McKenzie

Partner articles
Phantom shines a light on the history of Bacardi
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Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.

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NZME’s ‘transformation’ to survive in today’s media climate
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Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.

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A walk through the ad tech labyrinth
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Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.

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How Reachmedia paves the path to purchase
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Letterbox marketing is prized by some of the country’s largest retailers and well regarded as an advertising channel by consumers. Now Reachmedia is out to dispel a few myths and reveal how they’ve merged unaddressed, digital and data analysis to help brands make an impact on the path to purchase.

News
The boys are back
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Last year Bonds and Clemenger BBDO Melbourne rolled out a series of videos exploring the challenges men put their testicles through, and this year the dangling men in nude morph suits have returned.

News
Share in the legacy of the Most Interesting Man in the World
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The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.

News
The human perspective
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Getting people to care about the Arctic isn’t easy. It’s far away from pretty much everywhere and very few people will ever visit it in there lifetimes. This disconnect is something that Greenpeace tries to overcome every time it releases a new ad campaign. And in an effort to drum the message home, the oraganisation’s latest campaign tells the story of someone anyone could connect with: a young, creative child.

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Bauer and Sovereign find a win-win-win in branded content
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Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming a company that could help make Kiwis healthier. And to achieve that goal, it worked with Bauer to conduct research, uncover insights and create bespoke health and wellbeing content that ran in print and online.

News
A nice touch
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Marketing doesn’t always have to shouted onto a television screen, splurged across the pages of a mailer or hammered into a Gmail inbox. Sometimes, the most effective marketing comes instead as a subtle suggestion. As was discovered by a member of the Tangible Media business team, sometimes this suggestion can take the form of a friendly email, which in this instance came from Powershop asking a customer moving out of a home to remember to leave important information—such as the rubbish day, neighbours’ names, best local takeaway and the nearest dairy—for the next person moving in.

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