The boys are back

Last year Bonds and Clemenger BBDO Melbourne rolled out a series of videos exploring the challenges men put their testicles through, and this year the dangling men in nude morph suits have returned.

So far the brain has made the balls face the cold, be squashed into ill-fitting underwear and suffer from friction but now they have to deal with a trim, Lycra and moisture, a word Bond’s says is despised by many, including the “boys”.

When Bonds released the first videos, it said: “Talking about men’s undies isn’t the most natural topic at the pub, so Bonds have decided to make the conversation about something closer to men’s hearts: their balls. In a psychological masterstroke, they are hitting men in the proverbials to help them realise the impact a poorly fitting pair of undies is having on their crown jewels.”

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