Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
To make the point that there are 27 million children unable to attend school in conflict zones, Unicef drove 27 empty school buses around the streets of New York.
Air Asia is latching onto the election hype with a collection of cheeky ads, developed in conjunction with its Brisbane-based partner Publicis.
These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.
The comedians over at Three see the funny side of the election.
Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.
Having an idea is not the same as making an idea. And Damon Stapleton argues that the process of doing the latter isn’t as easy as it looks.
What’s a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.
With the foodie revolution well and truly underway, Cheetos doesn’t want to miss out on the fun as it opens its very first restaurant in New York City.
The photographers snapping away at the Langham captured the glory and the banter of another great night in New Zealand marketing history.
These companies have showed us their thinking and made it through as finalists in the 2017 TVNZ-NZ Marketing Awards.
TVNZ has announced the appointment of former Lightbox chief executive Kym Niblock as chief product and information officer.
In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called ‘Chicago Dog Sauce’ which is basically—you guessed it—ketchup in disguise.
Nigel Douglas has left Mediacom to take on the CEO role at OMD recently vacated by Kath Watson.
Industry happenings at DDB, 99, Republik and Barnes Catmur & Friends Dentsu.
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
We tested StopPress readers’ knowledge of modern media consumption. And the results indicate that things aren’t always as clear as what they seem.
Sugar & Partners managing partner Jeremy Johnston has confirmed that executive creative director Damon O’Leary and creative director Dave Nash have departed the agency.
The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.
The TVNZ-NZ Marketing Awards were held on Thursday 1 September 2016 at The Langham, Auckland. See all the 2016 winners here.
As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here’s Insight Creative’s David Storey.
Rolling waves rather than a sea of traffic have proven an inspiring backdrop to the changing tides of the design industry for Bay of Plenty agency, Woods.
We’ve all seen those glitzy Forbes rich lists teeming with the world’s millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.
Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don’t forget the worst of what they’ve dumped onto consumers.
A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.
Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.