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TVNZ-NZ Marketing Awards 2017: Lion reignites the beer market, picks up Brand Extension/Innovation, Best Partnership and FMCG awards

Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.

The clothing brand has released a 45-second spot that follows Hallenstein-clad models as they experiencing a safari in Botswana. They get up close with elephants, zebra and other animals while Kingdom Come by Braves plays.

The video continues on the work by Lachlan McPherson and Friends that’s seen the brand and its ambassadors travel the world to shoot in some vibrant and exotic locations.

It’s explored the streets of Cuba with The Script’s lead singer Danny O’Donoghue, driven across the Bonneville Salt Flats in Utah on motorbikes, taken the plunge into shark-infested waters off The Bahamas with YouTube and Instagram sensation Jay Alvarrez, and jumped out of planes in Rio De Janeiro.

And to launch the start of summer last year, the crew ventured through the Amazon and Colombia.

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