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Winners
Supreme Award sponsored by TVNZ
Mercury, Mercury – Energy Made Wonderful
Individual Awards
Marketing Hall of Fame sponsored by TVNZ
Joan Withers
Marketer of the Year sponsored by Energi
Dougal Swift, The New Zealand Automobile Association
Rookie Marketer of the Year sponsored by News Works NZ
Caitlin Attenburrow, J H Whittaker & Sons
Sector Awards
Automotive
VTNZ, VTNZ Are ‘On The Road Again’
B2B
Loyalty New Zealand, Fly Buys Crew
Consumer Products & Services
Mercury, Mercury – Energy Made Wonderful
Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld
Lion, Steinlager Tokyo Dry
Financial & Banking
Kiwibank, Mind Over Money With Kiwibank
Healthcare/Beauty
Amplifon – Bay Audiology, Bay Audiology – Emotional Hearing Test
Media/Publishing sponsored by Nielsen
Fairfax Media, Wasp Wipeout
Not-for-Profit sponsored by Mailshop
Building and Construction Industry Training Organisation (BCITO), Not Your Average Shed Campaign
Public Sector
Auckland Transport, My Phone Stops In The Car
Retail
Foodstuffs NZ, New World’s Epic Easter Hunt
Technology sponsored by Adshel
Spark, Spark Xtra Mail Campaign
Travel/Leisure sponsored by GrownUps
helloworld, helloworld
Utilities/Communications
2degrees Mobile, 2degrees Data Hunt
Excellence Awards
Best Brand Extension/Innovation sponsored by Phantom Billstickers
Lion, Steinlager Tokyo Dry
Best Brand Transformation sponsored by TRA
Amplifon – Bay Audiology, Bay Audiology – Emotional Hearing Test
Best Corporate Social Responsibility Strategy sponsored by Webstar
Karma Cola, The Karma Cola Foundation
Best Emerging Business/New Brand
Escea, Stoke Fireplace Studio
Best Employee Engagement/Development
Loyalty New Zealand, Fly Buys Crew
Best Marketing Communications Strategy
Mercury, Mercury – Energy Made Wonderful
Best Marketing on a Shoestring Budget
Auckland Transport, Spread the Jam
Best Partnership sponsored by Alignr
Lion, Steinlager Tokyo Dry
Best Use of Customer Insight/Data sponsored by MBM
Sovereign Insurance, Healthy By Sovereign
Best Use of Sponsorship
New Zealand Olympic Committee and ANZ, NZ Olympic Team App
Long-Term Marketing Excellence
J H Whittaker & Sons, New Zealand’s Most Loved and Trusted Brand – Whittaker’s