NZ Marketing magazine/StopPress and the Marketing Association invited marketers from all industries to share the strategy, thinking and results of their marketing initiatives and, with the first round of judging complete, 60 unique marketing initiatives make up the 2017 finalists.
SECTOR AWARD FINALISTS
Company | Marketing Initiative |
2degrees Mobile | 2degrees Data Hunt Two x finalist |
Air New Zealand | Airpoints Retail Coalition Launch |
Amplifon – Bay Audiology | Bay Audiology – Emotional Hearing Test |
ANZ | #HoldTight |
ANZ | ANZ and Apple Pay |
ANZ | ANZ Bank Brand Transformation |
AT Metro | 99cent Child Weekend Fares Two x finalist |
Auckland Transport | I Love My Ride |
Auckland Transport | My Phone Stops In The Car |
Auckland Transport | Spread The Jam |
Bank of New Zealand | BNZ Android Pay Launch |
Building and Construction Industry Training Organisation | Not Your Average Shed Campaign |
Commission for Financial Capability | Review of Retirement Income Policies |
Fairfax Media | Wasp Washout |
Foodstuffs NZ | New World’s Epic Easter Hunt |
Health Promotion Agency | HPV Immunisation Campaign |
Heinz Wattie’s NZ | Wattie’s Baked Beans and Spaghetti |
helloworld | helloworld |
IAG New Zealand | Right Here For Canterbury |
J H Whittaker & Sons | ‘The K Bar’ Pop Up Experience |
Kiwibank | Mind Over Money With Kiwibank |
Lion | Steinlager Tokyo Dry |
Loyalty NZ | Fly Buys Crew |
Mercury | Mercury – Energy Made Wonderful |
MyTax | Money on Your Mind |
New Zealand Red Cross | Red Cross – 2016 Earthquake Campaign |
Paralympics New Zealand | Paralympics New Zealand Spirit of Gold Initiative |
realestate.co.nz | realestate.co.nz |
Spark | Spark Xtra Mail Campaign |
Tegel Foods | New Zealand’s New National Bird |
The Trusts | The Trusts Million Dollar Mission |
The Urban List | From Zero to 1,000,000 in 365 days |
VTNZ | VTNZ are ‘On The Road Again’ Two x finalist |
EXCELLENCE AWARD FINALISTS
Company | Marketing Initiative |
AA New Zealand | AA and Specsavers – A Partnership For All To See |
AA New Zealand | AA Driver Training |
AA New Zealand | Shifting Gears |
Air New Zealand | Air New Zealand’s Airpoints for Schools programme; Supercharging New Zealand’s Success |
Air New Zealand | Airpoints Retail Coalition Launch |
Air New Zealand | Air New Zealand Great Mates |
Amplifon – Bay Audiology | Bay Audiology – Emotional Hearing Test |
ANZ | #HoldTight |
ANZ | ANZ Bank Brand Transformation |
AT Metro | 99cent Child Weekend Fares |
Auckland Council | Auckland International Cultural Festival 2017 |
Auckland Transport | Driving ‘Active Modes’ in Auckland |
Auckland Transport | I Love My Ride |
Auckland Transport | Spread the Jam |
BP | BPMe: Delivering Spectacular For Our Customers |
Cigna | Cigna Social Media Test & Learn |
Countdown Supermarkets | Countdown – Mobilising a Country, Relaunching Onecard Two x finalist |
Destiny Rescue NZ | Girls on the Menu |
Escea | Stoke Fireplace Studio |
helloworld | helloworld |
J H Whittaker & Sons | New Zealand’s Most Loved and Trusted Brand – Whittaker’s |
Karma Cola | Karma Cola Foundation |
Kiwibank | Mind Over Money With Kiwibank |
Lion | Smirnoff – Three Years of Pure Potential |
Lion | Steinlager Tokyo Dry Four x finalist |
Loyalty NZ | Fly Buys Crew Three x finalist |
Loyalty NZ (Fly Buys) | Fly Buys Wish Machine |
Mercury | Mercury – Energy Made Wonderful Two x finalist |
MyTax | #1 in Tax Refunds |
MyTax & Plato Creative | MyTax & Plato Creative |
New Zealand Olympic Committee and ANZ | NZ Olympic Team App |
New Zealand Red Cross | Red Cross – 2016 Earthquake Campaign |
nib New Zealand | nib and AA New Zealand’s Healthy Partnership |
nib New Zealand | nib’s Step Up To Wellness |
Sovereign Insurance | Healthy By Sovereign Two x finalist |
Spark | Spark Xtra Mail Campaign |
Subaru of New Zealand | Subaru and the Power of Focus |
Trade Me | We Had To Lose Money, To Make Even More |
Vodafone New Zealand | Vodafone Martin Garrix Private Party |
VTNZ | VTNZ Are ‘On The Road Again’ Two x finalist |
Xero NZ | SPACE Communication Strategy |
Z Energy | Z and Fly Buys Get Pumped |
Ziera | ZIERA Transform or Die |
INDIVIDUAL AWARD FINALISTS
Nominee | Nominee Company |
Angela Weeks | Lewis Road Creamery |
Ashley Thomas | Fairfax Media New Zealand |
Ben Wheeler | Lion New Zealand |
Caitlin Attenburrow | J H Whittaker & Sons |
Debbie Harrison | Casual Fridays |
Dougal Swift | The New Zealand Automobile Association Incorporated |
Emily Fu | Fairfax Media |
James Woodbridge | Burger King – Antares Restaurants |
Lauren Chalmers | Loyalty NZ |
Regan Savage | Kiwibank |
The 2017 TVNZ-NZ Marketing Awards is proudly supported by the following sponsors:
Premier sponsor:
TVNZ’s all about sharing the moments that matter to New Zealanders. Each day we reach more than 2 million viewers – in lunchrooms, lounge rooms, bedrooms and on whatever device they carry around. Whether we’re breaking news, following adventures, sharing stories, or simply putting smiles on faces, we’re all about doing it better, smarter and on more screens.
TVNZ is honoured to partner with the TVNZ-NZ Marketing Awards to celebrate the industry’s brightest lights. The Awards give us an opportunity to acknowledge the hard work and outstanding achievements of a thriving industry.
Principal sponsors:
As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Formed in 1997, Adshel is wholly owned and operated by HT&E. We’re now one of the most recognised names in street furniture and a key player in the out-of-home media market, reaching 82% of New Zealanders. Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital street furniture network and industry-leading consumer research programs. Expanding our portfolio into data and geo-targeting solutions, we’re always searching for the next big thing in out-of-home, ensuring we offer advertisers new and robust ways to reach, engage and impact their audience. We’re New Zealand’s only national street furniture provider and we’ve got the scale, flexibility, creativity and innovation to drive results.
Energi is a specialist shopper marketing agency. They truly understand shopping, and they know how to generate demand for their clients through a mix of shopper behaviour insights, and creative ideas that attract attention, and build a competitive advantage throughout the path to purchase.
News Works promotes New Zealand’s leading mobile, web and print news media brands. With more people reading news media than ever before, we’re passionate about promoting leading edge advertising and journalism. We advocate for great news media brands throughout New Zealand like Stuff, NZ Herald, The Dominion Post, The Press, and Otago Daily Times among many others. Our team offers a broad scope of free services to agencies and marketers including a media booking service for print campaigns, in-depth research, marketing and education. News Works is a commercial entity of the Newspaper Publishers’ Association (NPA).
Category sponsors:
ALIGNR helps Marketing clients and Agency partners get closer. ALIGNR is a flexible, cost-effective survey tool, developed to enable high-performing Marketing relationships. It takes as little as two minutes to complete, and delivers just-in-time, frequent, actionable, specific feedback. The result? More aligned, agile, efficient and effective partnerships.
BrandWorld is a world leader in visual content marketing through its platforms Family Health Diary and Discover etc. plus its many bespoke offerings, including Made-to-Match and Food in a Minute. We specialise in telling stories that resonate with consumers; creating cost effective, non-traditional advertising solutions that can be repurposed and used effectively from the large screen to mobile and everything in between. Our work has won countless marketing awards and has often boosted product sales beyond even the most optimistic client’s expectations.
GrownUps is New Zealand’s largest online lifestyle magazine, social club & brain training hub for the active 50+ audience. Started in 2006, GrownUps regularly has over 120,000 monthly unique visitors and is approaching 100,000 members. With over 7000 items and unique articles available across Travel, Health, Leisure, Family, Money, Entertainment, Recipes etc, visitors also find new friends, enter discussions, enter competitions, receive great offers and also play a myriad of games & puzzles – all free.
Mailshop provide a solution to all your print, mail and marketing communication needs. With a team of talented specialists who have worked across a wide range of industry categories, we deliver exceptional brand and communication solutions that exceed client’s expectations. From offset to digital printing through to large format posters, POS material and direct marketing campaigns, we take care of your project from concept to completion. Our business model includes faster and better decisions, project management and cost control. We also offer storage and fulfilment services so you really are covered. There is no greater joy than seeing a happy client and we have plenty! Most of our clients have been with us for years. We want you to be one of them.
MBM is New Zealand’s leading independent, locally-owned media agency. Our mission is to bring success to our clients through the power of media and technology. We work across all media types and offer strategy, planning, campaign management, digital & social strategy, analytics consulting and content creation. MBM has 50 staff in offices in Auckland and Wellington and was named CAANZ Media Agency of the Year in 2014 and 2015.
With a presence in 100+ countries, Nielsen’s mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer’s world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.
Phantom Billstickers is one of NZ’s largest and most respected street level media companies. With an excess of 32,000 placement opportunities nationwide, Phantom have been taking the message to the streets since 1982. New exclusive advancements include weatherproof poster technology, floodlit sites, spectacular poster installs & targeted placement within our bespoke coloured frames. With industry leading campaign planning and automated fulfilment Phantom is a world leader in outdoor media.
TRA is an insight agency. We know people, and we use our understanding of human behaviour to identify opportunities for business growth. Based in Auckland’s Britomart, we use a robust framework of tools to solve problems and develop tailored solutions for New Zealand’s leading organisations. Our mission is to put customers at the heart of every business and inform decision making through qualitative and quantitative research, strategic planning, trends analysis, and data analytics. But the distinguishing feature of our work is our knowledge of human behaviour.
With a product range that includes high-volume, high-quality magazines, catalogues, flyers and promotions, direct mail and large format, Webstar’s focus on innovation means we’ve got the flexibility and expertise to cater completely to our clients’ needs. In addition to printing, we offer print management services, mailing solutions, inserting, flow wrapping and variable data application. Our service is complete – no matter what the job is, we can print it, bind it, and send it directly to customers. Our state-of-the-art production facility in Auckland works closely with our plant in Masterton to deliver quality products to millions of New Zealand homes and businesses each week. Our high print standards ensure your product will look amazing and generate the response you desire.
The TVNZ NZ Marketing Awards is run as a partnership between the Marketing Association and NZ Marketing Magazine and StopPress.co.nz, published by Tangible Media.
The Marketing Association is the industry body for marketing, supported by our Principal Business Partners; New Zealand Post, Fairfax Media and Ubiquity.
We are a membership organisation. Our role is to extend the knowledge and skills of individuals who are practising marketing, and the organisations and brands they serve. With an established member base of over 6,500 business and marketing professionals and a history of over 40 years (pre 2005 as the DMA), we’re the only industry body in New Zealand dedicated to the whole scope of ‘marketing’.
Our role is to facilitate and promote best-practice, responsible marketing and champion self- regulation over government legislation so that businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs.
NZ Marketing and Stoppress deliver essential marketing, advertising and media intelligence to the country’s marcomms professionals.
The magazine is published three times a year, and industry news is published online daily, delivering marketers and their agency partners information and inspiration in an easy-to-read, contemporary style.
The in-depth examinations of the latest trends, issues, ideas and achievements aim to lift the standard of marketing in New Zealand.