The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
Author Erin McKenzie
A stellar line up consisting of a behavioural scientist, neuroscientist-in-training and work futurist have been drafted for Verizon Media’s inaugural Brand Love Academy. StopPress sat down with some of the Brand Love Academy Class of 2019, and the industry leaders who nominated them, to find out more.
Last night, under a veil of purple lights and blue balloons, Spark PR & Activate was reborn, with a new identity, ‘Drum’. The name change for the agency is not just a rebrand of the office and email signatures, it also sees the agency join the existing Drum network. In the lead up to the big unveiling, Erin McKenzie spoke with the team to see how it was working on the rebrand in-house and what it means for the agency.
StopPress talks to Paul Sigaloff, managing directer of Verizon Media ANZ (previously Yahoo7), about the launch of a new event for our industry’s brightest young talent.
Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh.
Auckland University of Technology students got the chance to muck in on a major summer outdoor campaign this year, thanks to a partnership with The Business Marketing Group and QMS.
With audience numbers dwindling and a website that was beginning to look aged in a rapidly evolving digital world, The New Zealand Herald knew something had to be done, so it looked to its audience for the answer. We take a look at 2018’s best media/publishing.
After the global PR disaster of the failed Samsung Note 7, Samsung Electronics NZ’s marketing team wanted to make sure it could communicate directly with customers, and not rely on third-party retailers. We take a look at this year’s best technology.
After a draw in last year’s survey, Whittaker’s has slipped just ahead of the All Blacks as New Zealand’s Most Loved Brand according to rankings released by Colmar Brunton.
“It’s the most wonderful time of the year” sang Andy Williams to ring in Christmas, and while his song referenced carolling out in the snow, New Zealand and its summer-weather don’t miss out on the fun. One of the local celebrations setting the Christmas tone is the Farmers Santa Parade.
Celebrating research effectiveness, the research industry came out en masse for its 2018 RAEAWARDS with a glamorous evening at The Hilton on 17 August. This year’s RAEAWARDS attracted 50 entries across nine categories.
Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.
Keep New Zealand beautiful is sharing its mission to clean up the country with primary school students through a new ‘Litter Less’ programme with Spark PR & Activate.
StopPress talks to Michael Boggs, NZME’s chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.
For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?