Author Erin McKenzie

Features
More than one model in the sea, part two: how organisations are taking the reins of their advertising
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The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.

Partner articles
Meet the Brand Love Academy Class of 2019
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A stellar line up consisting of a behavioural scientist, neuroscientist-in-training and work futurist have been drafted for Verizon Media’s inaugural Brand Love Academy. StopPress sat down with some of the Brand Love Academy Class of 2019, and the industry leaders who nominated them, to find out more.

News
From Spark PR & Activate to Drum: How the OMG agency gave itself a new identity
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Last night, under a veil of purple lights and blue balloons, Spark PR & Activate was reborn, with a new identity, ‘Drum’. The name change for the agency is not just a rebrand of the office and email signatures, it also sees the agency join the existing Drum network. In the lead up to the big unveiling, Erin McKenzie spoke with the team to see how it was working on the rebrand in-house and what it means for the agency.

News
2018 Winners
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These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.

News
Horse’s Mouth: Sarah Williams, Spark
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Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

Partner articles
How to get great results from your in-store demonstration
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For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?

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