2018 Winners

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2018 Winners

Supreme Award sponsored by TVNZ

New Zealand Automobile Association and AA Insurance, ‘AA Home Response’

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Kevin Bowler

Marketer of the Year sponsored by Energi

Simon Jarvis, New Zealand Racing Board (TAB)

Rookie Marketer of the Year

Rebecca Barnett, Loyalty NZ

Sector Awards


Fly Buys, Fly Buys Crew Education and Advocacy

Consumer Products & Services sponsored by SkyKiwi

New Zealand Automobile Association and AA Insurance, ‘AA Home Response’

Fast Moving Consumer Goods sponsored by BrandWorld

New Zealand King Salmon, Regal Manuka Smoked Salmon

Financial & Banking

FMG, ‘FMG Advice Worth Listening To’


Health Promotion Agency, Oral Health Campaign – ‘Baby Teeth Matter’

Media/Publishing sponsored by Nielsen

NZME, ‘Discover More’ – The Relaunch of nzherald.co.nz Consumer Campaign

Not-for-Profit sponsored by Mailshop

Movember Foundation, ‘Movember’

Public Sector

Auckland Council, ‘Safeswim’

Retail sponsored by The Radio Bureau

The Warehouse, ‘The Warehouse – Delivering Better Value Everyday’

Technology sponsored by Adshel

Samsung Electronics NZ, ‘Samsung Data Drive’

Travel/Leisure sponsored by GrownUps

Air New Zealand, ‘Project Blackout / Air New Zealand’


Genesis, ‘Genesis: The Start of Something New’

Excellence Awards

Best Brand Extension/Innovation

New Zealand Automobile Association and AA Insurance, AA Home Response

Best Brand Transformation

TSB Bank, TSB Brand Relaunch

Best Collaboration

New Zealand Automobile Association and AA Insurance, AA HOME

Best Emerging Business/New Brand

Earthwise Group, Glow Lab Natural Skincare

Best In-House Marketing

NZSki, ‘Early Bird’ Campaign

Best Internal Marketing Strategy

Harrison Grierson, Harrison Grierson HG+ME

Best Marketing Communications Strategy

J H Whittaker & Sons,‘Nigella! I Was Just Passing…’

Best Marketing on a Shoestring Budget

T&G Global, ‘T&G Global Hot Potato’

Best Purpose-Driven Marketing Strategy

BP Oil New Zealand, ‘BP and Surf Life Saving NZ: In it for life. Together.’

Best Use of Customer Insight/Data sponsored by TRA

New Zealand Racing Board (TAB), ‘TAB Training’

Best Use of Sponsorship

Health Promotion Agency, Smokefreerockquest 2017

Long-Term Agency Partnership

Subaru of New Zealand, Subaru and Barnes, Catmur & Friends Dentsu

Long-Term Marketing Excellence

Trustpower, Trustpower Multi-Product Bundling

The 2018 TVNZ-NZ Marketing Awards are proudly supported by the following sponsors:

Premier sponsor:

TVNZ’s all about sharing the moments that matter to New Zealanders. Each day we reach more than 2 million viewers – in lunchrooms, lounge rooms, bedrooms and on whatever device they carry around. Whether we’re breaking news, following adventures, sharing stories, or simply putting smiles on faces, we’re all about doing it better, smarter and on more screens.

TVNZ is honoured to partner with the TVNZ-NZ Marketing Awards to celebrate the industry’s brightest lights. The Awards give us an opportunity to acknowledge the hard work and outstanding achievements of a thriving industry.

Principal sponsors:

As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Formed in 1997, Adshel is wholly owned and operated by HT&E.  We’re now one of the most recognised names in street furniture and a key player in the out-of-home media market, reaching 82% of New Zealanders.  Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital street furniture network and industry-leading consumer research programs. Expanding our portfolio into data and geo-targeting solutions, we’re always searching for the next big thing in out-of-home, ensuring we offer advertisers new and robust ways to reach, engage and impact their audience. We’re New Zealand’s only national street furniture provider and we’ve got the scale, flexibility, creativity and innovation to drive results. 

Energi is a specialist shopper marketing agency. They truly understand shopping, and they know how to generate demand for their clients through a mix of shopper behaviour insights, and creative ideas that attract attention, and build a competitive advantage throughout the path to purchase.

Category sponsors:

BrandWorld is a world leader in visual content marketing through its platforms Family Health Diary and Discover etc. plus its many bespoke offerings, including Made-to-Match and Food in a Minute. We specialise in telling stories that resonate with consumers; creating cost effective, non-traditional advertising solutions that can be repurposed and used effectively from the large screen to mobile and everything in between. Our work has won countless marketing awards and has often boosted product sales beyond even the most optimistic client’s expectations.

GrownUps is New Zealand’s largest online lifestyle magazine, social club & brain training hub for the active 50+ audience. Started in 2006, GrownUps regularly has over 160,000 monthly visitors and is over 140,000 members. With over 8,500 items and unique articles available across Travel, Health, Leisure, Family, Money, Entertainment, Recipes etc, visitors also find new friends, enter discussions, enter competitions, receive great offers and also play a myriad of games & puzzles – all free.

Mailshop provide a solution to all your print, mail and marketing communication needs. With a team of talented specialists who have worked across a wide range of industry categories, we deliver exceptional brand and communication solutions that exceed client’s expectations. From offset to digital printing through to large format posters, POS material and direct marketing campaigns, we take care of your project from concept to completion. Our business model includes faster and better decisions, project management and cost control. We also offer storage and fulfilment services so you really are covered. There is no greater joy than seeing a happy client and we have plenty! Most of our clients have been with us for years. We want you to be one of them.

With a presence in 100+ countries, Nielsen’s mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer’s world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.

Skykiwi is the most influential Chinese language media in New Zealand, which includes content creation, social, video, and events. It has been in the market for over 17 years. Skykiwi not only reaches over 90 percent of the Chinese community in New Zealand, it also reaches millions of Chinese in China.

New Zealand has more radio frequencies per capita than any other country in the world. The good news is that gives advertisers exceptional opportunities to target both niche and national audiences – but it can make the campaign planning process a little daunting! That’s where The Radio Bureau comes in. A single source for radio advertising, we help advertisers navigate – and optimise – the New Zealand audio landscape. We take pride in working alongside advertising agencies and their clients to provide the most comprehensive, effective and impartial radio solutions possible.

TRA is an insight agency. We use intelligent analysis to put people at the heart of the organisations we work with. We make extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. But the distinguishing feature of our work is our knowledge of human behaviour.

The TVNZ NZ Marketing Awards is run as a partnership between the Marketing Association and NZ Marketing Magazine and StopPress.co.nz, published by ICG Media.

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