Ubiquity refreshes its look

Ubiquity unveiled the refreshed look earlier this week through a campaign launched across New Zealand’s trade publications, inculding StopPress.

The new look is certainly a vast improvement on its predecessor, which featured a more of rigid design. 

Interestingly, Ubiquity’s decision to opt for curves over straight lines might be a smart move according to recent studies. 

Neuroscientist Darren Bridger, also the author of Decoding the Irrational Consumer, wrote on his blog that the human brain tends to respond better to curvy designs. 

“Research shows that, with some exceptions, people generally prefer curvaceous designs over ones that are more angular,” Bridger says. “Curves can make a design feel approachable, friendly, and even cute. Our brains have evolved to rapidly detect pointy or sharp things around us so that we can avoid hurting ourselves on them. While we rationally know that a design can’t hurt us, this subconscious scanning for angular corners goes on without us really being aware of it.”

Bridger believes this kind of thinking may have played a role in Instagram’s decision to the revamp its logo earlier this year, and this thinking could just as easily be applied to the logos of other digital companies, like Google, Uber or Airbnb.

In addition to being curvier, Ubiquity managing director Nathalie Morris says the logo also provides a better representation of the close relationship the technology facilitates between clients and customers. 

“With Ubiquity, New Zealand marketers are more responsive and personal with their customers,” Morris says. “They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience. They achieve maturity in marketing automation over a much sharper learning curve, increasing their agility to marketing needs and challenges. Our new brand reflects this advantage.”

Ubiquity has established a good reputation among clients due to the quality of its personalisation capabilities, which are based on the full customer lifecycle.  

Morris says these programmes make it possible for marketers to respond to customers in real time, which in turn presents an opportunity to build loyalty, generate repeat purchases, upsell existing customers and win customer trust.  

As part of their re-brand, Ubiquity has also launched a new website, drawing attention to its partnerships with many major New Zealand brands.  

“Our website reflects the benefits that marketers are after: customer journeys that work seamlessly across channels and build customer relationships for a lifetime, with an impetus on time to market, and faster return on marketing investment,” says Morris.

Morris invites anyone interested in learning more about Ubiquity to visit the flash, new website.