June was an amazing month for advertising and picking a winner was extremely difficult.
Special mention goes to Kiwibank and Lotto for their successful new TVCs. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
The advertisement shows a father and son enjoying their ‘usual’ cup of Milo, a New Zealand classic. The ad is perceived as enjoyable and resonates with the audience, growing affinity towards the Milo brand amongst New Zealanders.
The Milo advertisement won the Colmar Brunton Ad Impact Award for three key reasons:
- Talkability
- Brand Love
- Persuasion
See the below infographic for more information about the June Colmar Brunton Ad Impact Award:
