Publicis Media names Toby Barbour as CEO for ANZ

Toby Barbour is the new CEO of Publicis Media’s Australian and New Zealand operations, effective immediately.

Currently the CEO of Starcom Australia, Barbour will stay in as interim CEO of Starcom until a replacement is named.

Former CEO of Publicis Media’s Australian and New Zealand Matt James departed earlier this year for a London-based role as global brand president of Zenith.

As the new CEO of Publicis Media, Barbour will report to Publicis Media EMEA and APAC CEO Gerry Boyle, and Publicis Groupe Australia and New Zealand CEO Michael Rebelo.

John Preston will work with Barbour in a consultative role as chairman of Publicis Media ANZ.

Barbour has been with Starcom since 2013 where he joined as client services director before moving up to a managing director role. He’s was appointed to the role of CEO of Starcom Australia in February 2017.

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