Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. We talk to political editor Patrick Gower on the reasons behind this change, why polling matters, whether politics is becoming a two-horse race and whether we can still trust the polls (and the media) in light of last year’s shock political events.
Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy’s comprehensive 2015 interview with him to get a sense of what he was trying to achieve at the media company during a period of enormous change.
You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers.
TV is apparently dead. And as corollary a magazine about TV should already have a strong onset of rigor mortis. However, in a great display of resilience in a fragmented media world, The TV Guide is holding strong as New Zealand’s number one selling magazine. We go back to the magazine’s beginning and talk to editor Julie Eley to see how it’s secured itself as the armchair companion to many New Zealanders.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
The rules that previously shaped the industry have been torn apart by digital disruption. So TRA managing director Andrew Lewis looks to rewrite the playbook.
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
Consumers have become a lot more conscious these days, spending far more time researching before purchasing, not just picking up a product because it looks pretty on the shelf. We chat to Adrien Taylor about his cap brand Offcut Caps – which rose from scraps of offcut fabric – about his brand’s ethos and why it’s crucial for brands to have a purpose beyond making a profit.
Last year, Andrew Scott took over the chief executive chair of an agency that was enduring one of its most unstable patches in recent memory. And now nine months into his gig, he’s celebrated his first major account win and he thinks there might be a few more to come. We talk to him about what he’s done to steady the ship.
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
Clemenger BBDO/Proximity might be considered a traditional agency, but it’s certainly not operating that way. We caught up with the agency’s three leading lights to find out what they’ve been working on, what they think of the industry at the moment and how their NZTA campaigns manage to nail it every time.
Tourism New Zealand has been shifting more and more of its ad spend to the digital channel over the last five years. And the organisation’s marketing director Andrew Fraser says the approach is working.
Tom Hyde, Facebook’s creative agency partner across New Zealand and Australia, dislikes the word ‘content’, almost as much as he dislikes the fact Facebook is being used as a dumping ground for so much of it. We chat to him about how he’s working with local agencies to move the platform from being a social afterthought to the centre of advertising to a mass market.
Following the announcement that MediaWorks has ended its partnership with Rachel Glucina, Damien Venuto looks at some of the other moves being made as the media company hopes to start afresh after a tough patch.
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Are branded magazines the new mail order catalogue? An increasing number of retailers are dipping a toe in the editorial waters, both online and offline. We talk to Crane Brothers founder Murray Crane and Barkers’ 1972 magazine publisher and editor Duncan Greive about this trend, and what it takes for companies to get into the content-creating business.
Graham Medcalf shops around for a few insights on the changing face of shopper marketing in the age of online retail and big data.
Following this morning’s news of the resignation of Jane Hastings from her position as the chief executive of NZME, we revisit Ben Fahy’s interview with her at the end of last year. (Look out for ‘long pause’ that hinted at this news).
At the end of 2014, Lewis Road Creamery founder Peter Cullinane said that after creating New Zealand-made butter he intended to move further down the dairy aisle. And since the company’s founding, this has come to fruition, with the dairy don moving from butter to milk and cream, to chocolate milk and now on to ice cream. We revisit Ben Fahy’s feature published in the November/December 2014 edition of NZ Marketing and discover the strategy behind the hype.
When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.
Following on from Nicky Bell’s recent resignation from Saatchi & Saatchi, we revisit Ben Fahy’s 2012 story of how she helped to turn the agency around after picking up the reins.