It’s natural for the advertisers to want to become better at measuring the effectiveness of what they do. But as they dance with the numbers, are they getting seduced by what those numbers can actually achieve. PHD strategy director Simon Bird considers what the love affair with numbers means for an industry desperate for validation.
For award-winning designer Angus Muir, success is measured in giving people something to enjoy. It just so happens that what he gives people is often big, colourful and interactive.
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
Who would have thought that the survival of the Nelson Mail and the protection of the environment and the honey industry in the Nelson- Tasman region could be secured in a three-week window by getting the community to wipe out some wasps?
Traffic jams are the bane of our lives, particularly if you are living in Auckland, but seldom do we take personal responsibility for it. Auckland Transport did, however, manage to get Auckland commuters to do just this.
You’d think broken necks, head injuries, collapsed lungs, spinal fractures and comas would be enough to make young drivers aware of how their driving might affect themselves and others. You’d be wrong.
Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch to New Zealand’s finest chocolate.
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
“Imagine stations with those shares now,” said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there was once a single station with an 18 percent share of New Zealand ears. We look back to see how much radio has changed.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between the old and the new.
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
Following the launch of Stuff Circuit’s documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life an investigation about New Zealand’s soldiers in Afghanistan.
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.
We’ve reached the end of our 2017 Hot List, signing off with our winner for Media Visionary of the Year: RNZ’s chief executive Paul Thompson
With coffee prices putting a dampener of New Zealander’s love of the drink, has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality and expanding it into franchises.
The suspense is over as we continue our run down of the 2017 Hot List and announce our Most Influential Person in Media.
The suspense is over as we continue our run down of the 2017 Hot List and our winners for Hottest Digital Media Brand—The Spinoff—and Hottest Digital Creator—Harkanwal Singh.
The suspense is over as we continue our run down of the 2017 Hot List, celebrating our winners for News Anchor, Production Company and Social Presence.
The suspense is over as we run down the results of our 2017 Hot List where we direct our attention now to the best of the best from the silver screen.
The suspense is over as we run down the results of our 2017 Hot List, and today, we celebrate the winners for Radio Brand and Show: Mai FM and ZM’s Fletch, Vaughan & Megan.
The suspense is over as we run down the results of our 2017 Hot List, starting off with the winners for Magazine and Editor: Bauer’s Paperboy and The Spinoff’s Duncan Greive.
It wasn’t that long ago that Yahoo could’ve bought both Google and Facebook. But now with the business sold to Verizon, we look at how it’s evolving its strategy in the local market.