Author Georgina Harris

News
Safety First: where are advertising dollars going – part two
By

Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.

News
Safety First: where are advertising dollars going – part one
By

Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment
for advertisers, and how they are tackling the changing industry head-on.

News
Advertising Week APAC 2019: Is Facebook good for the world?
By

At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.

News
Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio
By

At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.

Features
The State of Adlandia – part two
By

From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

Features
The State of Adlandia 2019 – part one
By

From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

News
Radio survey: The Rock boasts biggest growth, More FM’s numbers drop but it remains stable
By

With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.

Partner articles
Values, impact and purpose: why marketers should be paying attention to culture
By

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

News
A new way to consume content: Alibi spreads across multi-platforms to captivate Kiwi audiences
By

Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.

News
Protecting young smiles: Grin Natural encourages education and awareness of kids’ dental health in new campaign
By

Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.

1 2