Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.
Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment
for advertisers, and how they are tackling the changing industry head-on.
Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.
Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.
At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.
At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.
StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine’s nonsensical name and the expectations of print.
The crème de la crème of the creative advertising crop was at SkyCity Convention Centre last night to celebrate, compete and collect the fruits of their hard work over the past year.
StopPress speaks with Shane Bradnick about his move from DDB to take up a role at TBWA\New Zealand, his thoughts on award shows and his role as convenor at the 2019 Comms Council Axis Awards.
With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.
Youth and fashion have been combined in the latest campaign from Stirling Sports by Motion Sickness.
After recently winning an emerging director’s award from the Institute of Directors Canterbury Branch, freelance marketer Hannah Doney talks to StopPress about why she thinks there should be more marketers at the board table.
Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards in association with TVNZ.
The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.
With opportunities in digital technology increasing and digital out-of-home revenue growing, StopPress sits down with Phil Clemas, co-founder and chief executive of Lumo, to talk challenges, revamping its website and scheduling.
Radio New Zealand will be celebrating with the latest round of GfK results showing it reaches 705,800 New Zealanders (10+) each week. StopPress talked with David Allan, head of radio and music, about the reasons behind the station’s growth, line-up changes and the importance of digital.
The Nielsen National Readership Survey figures for Q3 2017 – Q2 2018 have been released with happy news for some, and a tough road ahead for others.
Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.
Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.
StopPress catches up with The Spinoff’s founder and managing editor Duncan Greive to discuss the whirlwind time the team has had of late — moving into the television realm, launching a new section and relocating the office.
Air New Zealand’s teamed up with Silicon Valley start-up Impossible Foods to serve a plant-based burger and according to the promotional video by True, it’s quite the celebrity.
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right time for the company, what the change means and the transition into her new role of editor-in-chief – newsrooms.
Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, creating a new distribution model, and if it is such a big risk tying a magazine to one person.
All the winners from the biggest local awards night in creative advertising.