With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we’re seeing another season of Married at First Sight New Zealand, and the consistency in what they do.
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
Ever wondered what you can do with your creative writing degree? Wonder no more.
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
We talked to much-loved media figure Suzy Cato about her thoughts on children’s programming in New Zealand, and what she’s been up to lately.
For award-winning designer Angus Muir, success is measured in giving people something to enjoy. It just so happens that what he gives people is often big, colourful and interactive.
Following the launch of Ātea, we talk to editor Leonie Hayden about how it’s going making the indigenous perspective the default, and what’s in store for the future.
WiTH Collective and ASB are using Kiri, the ‘True Rewarden’, to help Kiwis rediscover the True Rewards programme.
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
Vodafone, Google and FCB are taking their Māori Language Week campaign beyond seven measly days by making a commitment to start updating the pronunciation of New Zealand place names on Google Maps. The process has already kicked off and we can expect to start hearing the updated pronunciation by the end of the year.
Wellington-based agency GSL Promotus’ ‘Choice not Chance’ campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, ‘is it still for fun?’
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
BNZ has launched its first major brand campaign in some time.