Browsing: Features

Features
From 24 to 300 pages: the story behind Remix magazine
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Just over 17 years ago, Remix magazine founder Tim Phin published the first edition of his magazine. At only 24 pages, this early iteration would today be dwarfed by the 300-page behemoth that causes an unstable table at Atomic Coffee to lean to one side as Damien Venuto sits down to chat with Phin.

Features
This way up
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It started with one desk, three partners and no clients in late 2007. Now, as Ben Fahy discovers, Special Group has 30 clients in New Zealand, an Australian office that’s running hot and a desire to take its mix of magic, logic and decency to the world.

Features
Blurred lines
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This article originally featured in the March/April edition of NZ Marketing.  History is littered with examples of short-term gain leading to long-term pain, whether it’s the…

Features
Getting to know you
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I remember the first time I got creeped out by personalised advertising. It was also the moment I realised I wasn’t anonymous on the net.  I’d moved…

Features
Aim for the head
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The human brain really is an amazing piece of engineering. A small organ the size of two fists that reasons, analyses, manages emotions, regulates blood…

Features
Omni-channel importance
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Emma Eichbaum “In this digital age, integrated marketing communications means more than it ever has,” says Emma Eichbaum, associate director, TNS New Zealand. “Cutting through isn’t…

Features
Radio With Pictures
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This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…

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