Browsing: Features
Features
TVNZ Supreme/The Wine Portfolio Retail, BP Oil New Zealand
Kiwis love a discount. So much, in fact, that Nielsen research shows that 59 percent of all sales in New Zealand come from products that are…
Features
Omni-channel importance
Emma Eichbaum “In this digital age, integrated marketing communications means more than it ever has,” says Emma Eichbaum, associate director, TNS New Zealand. “Cutting through isn’t…
Features
The lost art of Innervation
In a world where consumers have more contact with brands than ever before, and across an increasing number of touch points, how can marketers ensure their…
Features
You can’t beat Clemenger BBDO on a good day
If John Key wanted to add a phrase under his newly redesigned New Zealand flag, ‘punching above our weight’ would have to be a front-runner. The…
Features
Radio With Pictures
This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…
Features
Show and sell
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…
Features
Smile Dealers makes photos go further
As brands realise they need to find better ways of cutting through in a crowded media landscape, more are turning budgets towards experiential marketing – and…
Features
Fairfax for the future
Fairfax Media faces the same challenges as all media companies. Everyone is competing for the same thing: attention. Along with the speed at which technology is…
Features
Spirit in the Sky
Drive south down Auckland’s southern motorway, away from all the architecturally designed corporate HQs and swish media hangouts, and nestled inbetween the industrial estates and nondescript…
Features
New TV – How to get intimate with the crowd
While the media world continues to evolve, the one thing that hasn’t changed is New Zealanders’ love of TV shows. Television attracts big crowds engaged with…
Features
Staking your claim in the digital sphere
Domain names don’t have a reputation for being anything to get excited about. There has been a tendency to view them as a necessity, rather than…
Features
iHeartRadio frees the music
The internet has changed the way we do everything from commerce to culture to the consumption of music. Though the airwaves remain strong in terms of…
Features
The Herald shifts into digital high gear
Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and the Herald is focused on developing new digital-based advertising products to…
Features
Going tribal
Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may prompt mental images of hordes of disorderly youths roaming the streets,…
Features
Giving brands their voice
Media organisations around the world are reshaping their offerings, looking at new ways for advertisers to better engage with audiences across their news brands. One fast…
Features
Change agents
The city of Paris is a spectacular reminder that some of the best things never change. The Arc de Triomphe still stands majestically at the western…
Features
Don’t be evil?
Google. Firstly, let’s get one thing clear: I love Google. Well, one half of Google, the half that perfected the search engine, made email better, mapped…
Features
The Compendium: 13 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Features
Sport scores big at the Herald
Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby content. The…
Features
Ten on the Fly: searching for the ‘holy crap’ factor
Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.
Features
Hot shots from the Magazine Awards
The flappers were flapping, the pin stripes were thick, the feather boas were ticklish and the awards were plentiful at the Great Gatsby-themed Magazine Awards at The Pullman last night, especially for the big winners Good and Cuisine. And don’t you word and picture lovers scrub up nicely. Photos by Simon Watts from Getty.