In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.
This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to spread the word and won the Innovation and Automotive categories.
With a career spanning almost 25 years at some of New Zealand’s biggest and best brands, Jules Lloyd-Jones, group brand director at Foodstuffs NZ, has already proven herself as one of the country’s most successful marketers. But 2014 and 2015 have been halcyon years.
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
Following the news that one of the ad industry’s most loveable rogues David Walden went to, as his good friend and rival Mike Hutcheson said, “the big restaurant in the sky” over the weekend after a short battle with cancer, we’re republishing a story that originally ran in the March/April 2012 edition of NZ Marketing. When Walden opened Whybin\TBWA in 1997, Vincent Heeringa wrote an article predicting its swift demise. At the time, the big man joked he’d sue unless he was taken out for lunch. So Heeringa finally did the honourable thing around 14 years later and chowed down on some (typically expensive) humble pie.
In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.
There’s automation for almost every aspect of marketing these days. So is there still room for human creativity? Damien Venuto ventures into the ad tech factory.
There’s automation for almost every aspect of marketing these days. So is there still room for human creativity? Damien Venuto ventures into the ad tech factory.
Guess what’s projected to be the fastest-growing business in the US? Apps? The ‘sharing’ economy? The internet of things? Big data? It’s actually … (imagine you hadn’t read the headline or seen the accompanying images) marijuana. So how far away is it in New Zealand? And what opportunities might there be for savvy entrepreneurs and marketers? Henry Oliver gets the rub of the green.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with TVNZ’s chief executive Kevin Kenrick.
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with Bauer Media’s chief executive Paul Dykzeul.
With networks financing audience surveys independently, broadcasters selling advertising packages across multiple media channels, streaming services selling video ads and national radio striking commercial partnerships, radio has gone gaga recently. Damien Venuto finds out if there’s method in the madness.
Research by the US Wine Society has shown the single biggest thing you can do to help people enjoy wine is to tell them it’s expensive. And while we like to believe we’re rational creatures, a huge number of our decisions are made unconsciously. So, as our understanding of the way the brain works improves, Ben Fahy looks at whether marketers and agencies are effectively making use of this knowledge.
Can you buy loyalty? Brands across the world are spending billions of dollars trying to find out. But TRA’s Andrew Lewis says most companies are probably going about it the wrong way.
Sponsorship spending is on the rise as brands look to insert themselves into the relationships fans have with their favourite teams, causes and television programmes. But successful sponsorship takes more effort than putting logos on hoardings. These days, that place needs to be earned, says Lynda Brendish.
Jacqueline Bourke, global creative insights lead at Getty Images, shares stats, trends and examples of mobile marketing in New Zealand.
Billions of dollars are being funnelled into digital advertising. But where there’s money, there’s usually crime. Damien Venuto investigates the issue of ad fraud in New Zealand and finds out what the industry is doing about it.
Just over 17 years ago, Remix magazine founder Tim Phin published the first edition of his magazine. At only 24 pages, this early iteration would today be dwarfed by the 300-page behemoth that causes an unstable table at Atomic Coffee to lean to one side as Damien Venuto sits down to chat with Phin.
It started with one desk, three partners and no clients in late 2007. Now, as Ben Fahy discovers, Special Group has 30 clients in New Zealand, an Australian office that’s running hot and a desire to take its mix of magic, logic and decency to the world.
Conferences, online videos and webinars are popping up everywhere promising to demystify programmatic advertising and give marketers insights on how to use it effectively. Damien Venuto looks into the hype behind the industry’s latest buzzword.
It’s the 1960s. Four-year-old Craig is sitting alone in a small room staring at a marshmallow. The woman who placed it there has promised she’ll be…
Continue Reading Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby…
By now it should be no surprise that mobile device usage is high, and that Kiwis on the whole really enjoy using smartphones. According to Research New…
BMW’s Super Bowl ad for 2015 featured a clip from 1994 in which long-standing news personalities Katie Couric and Bryant Gumbel are discussing the mysteries of…
This article originally featured in the March/April edition of NZ Marketing. History is littered with examples of short-term gain leading to long-term pain, whether it’s the…
Earlier this month, Colenso BBDO and Michael Hill waved the Kiwi flag at the Super Bowl via a pair of striking spots that featured the faces…
I remember the first time I got creeped out by personalised advertising. It was also the moment I realised I wasn’t anonymous on the net. I’d moved…