The challenge In 2011, the Tip Top team was struck by the harsh realisation that 150 of its products contained palm oil. And while this ingredient…

For a marketer with such limited experience, Jade Clark, who was promoted to brand manager from a sales and marketing co-ordinator/PA role, oversaw some sizeable projects…

Frucor is a company that understands the link between powerful brands, creative communications and commercial success. And Aisha Daji Punga has helped drive its growth during…

Kiwis love a discount. So much, in fact, that Nielsen research shows that 59 percent of all sales in New Zealand come from products that are…

Emma Eichbaum “In this digital age, integrated marketing communications means more than it ever has,” says Emma Eichbaum, associate director, TNS New Zealand. “Cutting through isn’t…

In a world where consumers have more contact with brands than ever before, and across an increasing number of touch points, how can marketers ensure their…

If John Key wanted to add a phrase under his newly redesigned New Zealand flag, ‘punching above our weight’ would have to be a front-runner. The…

This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…

In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…

As brands realise they need to find better ways of cutting through in a crowded media landscape, more are turning budgets towards experiential marketing – and…

Fairfax Media faces the same challenges as all media companies. Everyone is competing for the same thing: attention. Along with the speed at which technology is…

Drive south down Auckland’s southern motorway, away from all the architecturally designed corporate HQs and swish media hangouts, and nestled inbetween the industrial estates and nondescript…

While the media world continues to evolve, the one thing that hasn’t changed is New Zealanders’ love of TV shows. Television attracts big crowds engaged with…

The internet has changed the way we do everything from commerce to culture to the consumption of music. Though the airwaves remain strong in terms of…

Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and the Herald is focused on developing new digital-based advertising products to…

Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may prompt mental images of hordes of disorderly youths roaming the streets,…

Media organisations around the world are reshaping their offerings, looking at new ways for advertisers to better engage with audiences across their news brands. One fast…

The city of Paris is a spectacular reminder that some of the best things never change. The Arc de Triomphe still stands majestically at the western…

Google. Firstly, let’s get one thing clear: I love Google. Well, one half of Google, the half that perfected the search engine, made email better, mapped…

Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby content. The…