New Zealand’s about to get a new television channel: a local version of the all-reality, all-the-time Bravo. Its entry, a joint venture between Bravo owner NBCUniversal and MediaWorks marks the U.S. network giant’s first free-to-air deal outside the United States—and a pretty big get for MediaWorks. We caught up with NBCUniversal’s Australia and New Zealand head (and former Prime TV boss), Chris Taylor, to chat about what the partnership means.
Author Lynda Brendish
Sponsorship spending is on the rise as brands look to insert themselves into the relationships fans have with their favourite teams, causes and television programmes. But successful sponsorship takes more effort than putting logos on hoardings. These days, that place needs to be earned, says Lynda Brendish.
The Outdoor Media Association of NZ (OMANZ) has reported another period of growth for the Out of Home industry, with gross media revenue for Q1 increasing by 2.3 percent over the same period in 2013, reaching $15.8 million for the quarter. Plus: the industry’s steps to solve the measurement problem.
As the sale of WhatsApp and many other tech companies shows, audiences are assets. And, as Lynda Brendish writes, it pays to develop them if you hope to succeed in the realm of content marketing.
The latest radio survey results have just been released, so we’ve decided to republish an edited version of Lynda Brendish’s story on New Zealand’s radio scene that originally featured in the July/August edition of NZ Marketing.
Dove’s ‘Real Beauty Sketches’ campaign has hit the mark, says Lynda Brendish. But Dove’s parent company Unilever still has some improving to do.