Caitlin Salter is a freelance writer who contributes to various publications at ICG Media.
Christchurch-based indie, Plato Creative, is proving you don’t have to be amongst the big players in Auckland to make a splash.
We talk to True CEO Matt Dickinson as he looks back on the agency’s development over the past decade.
Society is constantly evolving, and whether those changes are to everyone’s tastes or not – everybody has a role to play in a changing world. In…
After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.
In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.
Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.
The second GfK non-commercial radio industry survey for 2019 shows RNZ’s audience numbers remain strong – with 694,700 New Zealanders (10+) tuning into RNZ National and RNZ Concert each week.
Sportswear retailer Stirling Sports has launched a new campaign with Motion Sickness, celebrating the diversity of its customers and asking people to rise above their “haters” and prove them wrong.
The results of the second GfK Radio Survey for 2019 are out and MediaWorks and NZME both have plenty to shout about, as commercial radio continues to assert itself as a dominant media with New Zealand audiences.
Every Saturday for the last 16 years, the Weekend Herald’s glossy lift-out lifestyle magazine, Canvas has indulged readers with its signature blend of leisurely weekend content while sister lift-out Weekend has given readers a rundown on the weekend’s happenings. Now, the pair are joining forces to make a one-stop-shop lift-out for weekend content. We chat with NZME Weekend magazines editor Sarah Daniell about shaking things up.
After a being denied the opportunity to merge with nearest rival Stuff after a two-year battle, NZME has finally drawn first: pushing ‘premium’ digital content behind a paywall for the first time. We talked to industry players about the introduction of the paywall and what it could mean for advertisers going forward.
With Three holding its eleventh consecutive week at the top for the crucial 25-54 demographic, we chatted to head of content Andrew Szusterman about how the lineup is appealing to the masses and what’s coming in the future.
In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.
One year into NZME’s OneRoof, the real estate website has gone from strength-to-strength. We sat down with chief digital officer Laura Maxwell to chat about how the platform has grown, why it works and where to next.
Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.
However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.
Three years since TV3 became, simply, Three – we sat down with MediaWorks ECD Ant Farac to talk the channel’s latest campaign and how the brand has changed in the last three years.
Skirts for women, suits for boys? Those days are gone – and Hallenstein Brothers is just the latest retailer to embrace the notion that, while some clothes are tailored to suit particular types of bodies, if the clothes fit, they fit. But placing model Laura Evans at the centre of its latest ‘The Power of the Suit’ campaign was too much for some, with a number commenters complaining a men’s clothing brand shouldn’t use a women to model its clothing.
On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker’s has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.
At the beginning of the summer, Monteith’s launched a new partnership with New Zealand Cricket and introduced its beer and ciders to stadiums and cricket ovals. Since January, that offering has evolved into a campaign giving fans the chance to win prizes by taking pictures of their match cups. We spoke to DB’s marketing director Sean O’Donnell about creating the perfect fan experience.
Boasting 25 years in business is a significant milestone for any company – let alone one in the ever-changing world of design. Dow Goodfolk, previously Dow Design, celebrated its silver anniversary at the end of 2018, and Caitlin Salter sat down with founder and managing director Annie Dow to find out what the last two and a half decades have been like.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.
Nine months into Think TV, we ask chairman Glen Kyne to reflect on what New Zealand’s first television collective has achieved in the last year and what we can look forward to in 2019.
Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.
The Nielsen National Readership Survey figures for Q4 2017 – Q3 2018 have been released and it’s not all doom and gloom for print.
Sixty-two years after its first edition, New Zealand’s naturist magazine – gonatural – has seen it all. From censorship and explicit status, to countless volunteers putting together the magazine four times a year in earnest. Caitlin Salter talks to current editor Michael P Moore about how this labour of love has managed to stay afloat.
Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December.
YouTube has conducted new audience research in New Zealand with the help of Ipsos and TNS. The team conducted 750 surveys and 15 in-home ethnographic interviews around the country, to better understand how and why people spend time on YouTube.
Nice Blocks has had to turn to an unconventional social media campaign, after competing brand Kapiti launched its new flavours by positioning itself on social media as ‘nice’.
The new campaign for TVNZ OnDemand marks a turning point for the platform, after a year of investment and content curation.
One year on from her pledge to offer more local content than ever before, TVNZ director of content Cate Slater says the investment in local has paid off.
Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.