Author Caitlin Salter

News
Kick it for touch: Air New Zealand changes tack with new All Blacks safety video
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After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.

Features
How is this still a thing? Reader’s Digest curates ‘articles of lasting interest’ for nearly a century
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In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.

Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

News
Canvas combines with Weekend to launch new bumper magazine
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Every Saturday for the last 16 years, the Weekend Herald’s glossy lift-out lifestyle magazine, Canvas has indulged readers with its signature blend of leisurely weekend content while sister lift-out Weekend has given readers a rundown on the weekend’s happenings. Now, the pair are joining forces to make a one-stop-shop lift-out for weekend content. We chat with NZME Weekend magazines editor Sarah Daniell about shaking things up.

News
Radio survey: Newstalk ZB on top as listeners turn to airwaves in the wake of Christchurch attacks
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In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.

News
Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
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Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.

However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

News
Hallenstein Brothers launches new campaign – with a woman in the lead
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Skirts for women, suits for boys? Those days are gone – and Hallenstein Brothers is just the latest retailer to embrace the notion that, while some clothes are tailored to suit particular types of bodies, if the clothes fit, they fit. But placing model Laura Evans at the centre of its latest ‘The Power of the Suit’ campaign was too much for some, with a number commenters complaining a men’s clothing brand shouldn’t use a women to model its clothing.

News
Whittaker’s divides the court of public opinion – but all for a good cause
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On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker’s has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

News
Oh he’s got ’em! DB continues to reign supreme with interactive cricket campaigns
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At the beginning of the summer, Monteith’s launched a new partnership with New Zealand Cricket and introduced its beer and ciders to stadiums and cricket ovals. Since January, that offering has evolved into a campaign giving fans the chance to win prizes by taking pictures of their match cups. We spoke to DB’s marketing director Sean O’Donnell about creating the perfect fan experience.

News
An eye for detail: 25 years of Dow Design
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Boasting 25 years in business is a significant milestone for any company – let alone one in the ever-changing world of design. Dow Goodfolk, previously Dow Design, celebrated its silver anniversary at the end of 2018, and Caitlin Salter sat down with founder and managing director Annie Dow to find out what the last two and a half decades have been like.

News
Is consolidation the way of the future?
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

News
Cutting above the noise: Colenso BBDO call on family members for Breast Cancer Awareness Month
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The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.

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