The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.
Author Caitlin Salter
Former FCB Media managing director Rufus Chuter has joined forces with former OMD chief digital officer Kris Hadley to launch a new strategy, technology and media management agency, Together.
With a career spanning more than three decades and across multiple sectors, Kevin Bowler has worked hard to add value to businesses throughout his working life. From his days in marketing at Telecom to his time at the helm of Tourism New Zealand, Bowler has had a focus on leading the transition to digital and the modern world. Now the chief executive of My Food Bag, Bowler is the 2018 inductee into the TVNZ-NZ Marketing Hall of Fame.
It was arguably the most heated election of 2017, with campaigners canvassing citizens tirelessly and debates around the watercooler reaching fever pitch. And it was not without its share of scandal, with fraudulent votes prompting an investigation to trace the IP address of the perpetrator. The political backstabbing and backdoor deals were all to elect one bird-brained candidate the winner: the kea. Now, Forest and Bird’s Bird Of The Year competition is back for another round. Communications advisor Caitlin Carew has a chat about how social media has become such an effective tool at raising awareness for our feathery endangered friends.
Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebrate. We break down the results to see how More FM, Coast and Magic had standout performances, while The Breeze and Mai lost some footing.
As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.
With Netflix trialling promotional advertising between episodes on its platform, the binge-watchers’ line-up is being increasingly interrupted by unwanted content. The latest advertising move makes a future of commercial advertising on paid-for streaming services easier to imagine than ever before. We spoke to some media experts about what this could mean for New Zealand subscribers.
The rise of the internet has changed the way we advertise and seek houses. Or has it? Property Press is still hitting the streets weekly, with more editions than ever before. We take a look at the history of the catalogue with general manager Jason Hussey to see how it’s managed to stay afloat in the twilight years of print.
It’s been 26 years since Shortland Street started on New Zealand screens, and now it’s getting an injection of song and dance. Shortland Street – The Musical starts in Auckland this November, before touring the country in 2019. We talk to writer Guy Langford and director Simon Bennett about what that soap will look like on the stage.
My Food Bag has launched a brand new marketing campaign with Saatchi & Saatchi, and this time Nadia Lim isn’t at the helm, but a brussels sprout.
It appears KiwiSaver’s a hot topic right now, with ANZ comparing choosing a scheme to dating in its latest campaign, while Forsyth Barr is encouraging Kiwis not to follow the pack.
For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.
This month marks nine years since Mindfood launched its ground-breaking approach to print media. After nearly a decade of growing its brand, the team reflects on how far it’s come and the success of collaborations with Silver Fern Farms and Destination Queenstown.
Following on from its expansion into the broadband market, Fairfax is now taking a punt at online retail via a new website called Indexed.
The love child of New Zealand’s latest “brandmance” is nine months in the making and it’s turning up the heat, with brand neighbours Karma Cola and The Lucky Taco joining forces to create a Chilli Cola in celebration of Dia De Los Muertos – The Day of the Dead.