Author Jonathan Cotton

Radio Week 2019
The Psychology of Sound: Selling the sizzle
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It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.

But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?

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Idealog’s Most Innovative in Media/Marketing: Special Group
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The winner of Idealog’s Most Innovative Companies in Media/Marketing is Special Group. By anyone’s standards, the last year has been a good one for the creative agency Special Group. Named New Zealand Agency of the Year by Campaign Brief, AUS/NZ Mobile Agency of the Year by Campaign Asia and Asia Pacific’s Most Effective Independent Agency by the global Effies index – all in the last 12 months alone – it’s a great tenth year, whichever way you look at it.

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KiwiSaver and chill: Juno and Pie Funds launch the ‘Netflix’ of KiwiSaver schemes
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For those who keep a close eye on their KiwiSavings, it was grim start to the year with most KiwiSaver funds dipping troublingly into the red. Things have bounced back in recent months however and with a few new, innovative players entering the market, big players talking themselves up and new rules around providers having to disclose the actual amount paid on fees rather than just a percentage, the KiwiSaver market is suddenly looking a lot healthier and far more competitive. Juno and Pie Funds are the latest to try and shake things up with a new flat-fee option.

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Apple’s creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
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Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog’s AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.

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