Keeping the raucous crowd under control, and sponsors and winners on cue, was Jaquie Brown with her unique and audacious brand of wit and satire.
RANZ fellow and convenor of judges Winifred Henderson, who oversaw official proceedings, commented that “this year’s entries achieved an unprecedented level of excellence impressing the diverse group of judges with their grasp on research and marketing effectiveness”.
“We’d really like to acknowledge the generosity of this year’s sponsors,” said RANZ chief executive Robert Bree. “Our association relies very heavily on the generosity of sponsors, judges and volunteers who work tirelessly to pull the event together every two years. We also want to acknowledge all the entrants who put so much into writing their entries and showing what great work is being done, largely behind the scenes, in the insights community.”
RESEARCH NOW SSI Supreme Award Winner The Thinking Studio and Foodstuffs New Zealand Ltd won Platinum in the Research Now SSI Consumer Services Category and the Perceptive Sustained Success Category and went on to take out the ‘RESEARCH NOW SSI Supreme Award’ for their entry “Using Customer Feedback to Drive Continuous Improvement”. |
RAEAWARDS Winners
Infotools Innovation Awards
The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement
Infotools Ltd and Orange A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions
Symphony Research Effective Partnership Award
Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors
University of Auckland Business School Young Researcher of the Year
Nicholl Oblitas-Costa, Ipsos
Nielsen Consumer Products
Platinum Award
Colmar Brunton and Vodafone NZ Vodafone My Flex – How revolutionising the way Kiwis control their mobile plans built brand love for Vodafone
Nielsen Consumer Products
Gold Award
Big Picture and DB Breweries Refreshing Refreshment: Transforming the Orchard Thieves brand in the Trans-Tasman market
Perceptive International
Platinum Award
Kantar TNS and Air New Zealand Australia long haul: Taking the cake, and this time it’s not the pavlova
Perceptive International
Gold Award
Infotools Ltd and Orange A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions
Research Now SSI Consumer Services
Platinum Award
The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement
Research Now SSI Consumer Services
Gold Award
Big Picture and Spark Driving Consumer Customer Advocacy
Research Now SSI Consumer Services
Gold Award
Yabble / The Thinking Studio and Fresh Collective by New World
Creating the Blueprint for a New Small Format Store
Infield International Business to Business
Platinum Award
Colmar Brunton and Xero Mapping Uncharted Territories
Infield International Business to Business
Gold Award
Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors
Nielsen Media and Advertising
Platinum Award
Kantar TNS and Air New Zealand ‘Where to next?’: Designing a brand platform to bring Air New Zealand ‘home’
Nielsen Media and Advertising
Gold Award
Colmar Brunton and Fonterra Opening Up on Water
Perceptive Sustained Success
Platinum Award
The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement
Perceptive Sustained Success
Gold Award
Colmar Brunton NZ and TVNZ It’s Your Turn to Call the Shots
Perceptive Sustained Success
Gold Award
Fiftyfive5 and Lion New Zealand The Lion that roared: Brand Growth since 2014
Perceptive Sustained Success
Gold Award
Big Picture and McDonald’s Restaurants NZ Welcome to our Neighbourhood
Infotools Community Advancement
Platinum Award
Research New Zealand and National Council of Women of New Zealand Is it OK for boys to play with dolls? Tackling attitudes towards gender in New Zealand today
Infotools Community Advancement
Gold Award
Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors
University of Auckland Business School Social and Community
Platinum Award
Colmar Brunton, Kantar TNS and Māori Television Whakaata Māori: How watching the box is helping to revitalise te reo Māori in Aotearoa
University of Auckland Business School Social and Community
Gold Award
Auckland Transport, Sarah Woollett Consulting and Gravitas Research & Strategy Simpler Fares – Creating a Mode of Choice
Research Association New Zealand is the official membership organisation specifically for the community of professional providers and users of research, data and insights. It is the only industry body in New Zealand dedicated to supporting and developing the wider information and insights community. We currently have over 700 members representing a diverse range of disciplines. The Research Association New Zealand brand is a trust-mark for clients, employers, colleagues and other industries and indicates that the bearer is a member of an expert community, which upholds the highest professional and ethical standards. Visit www.researchassociation.org.nz for more info.
- For further details contact Claire Lloyd on [email protected]
