Browsing: Features
Features
TVNZ-NZ NZ Marketing Awards: Tower undoes damaging perceptions, wins Consumer Products and Services Award
To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…
News
TVNZ-NZ Marketing Awards: Subaru drives new perspectives, takes home Automotive Award
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
News
We are about to see a lot more brand experiences: a look at Bombay Sapphire’s ‘Name Your Creation’ campaign
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
Features
Bridging communities: Lili Wang on Chinese Herald’s 25 years’ of evolution
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
News
The man, the stick, the legend; Behind the legacy of Pak’nSave’s Stickman
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
Features
Putting your hand up: Whittaker’s Catlin Attenburrow reflects on her road to brand manager
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
Features
TVNZ-NZ Marketing Awards: Kiwibank’s support for New Zealander of the Year wins it Best Purpose-Driven Marketing Strategy and more
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
Features
Creating momentum: YoungShand’s creative directors on ideas that move the needle
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…
Features
TVNZ-NZ Marketing Awards: Whittaker’s commitment to chocolate wins it Long-Term Marketing Excellence Award
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Features
TVNZ-NZ Marketing Awards: Flight Centre flys high, wins Best Use of Customer Insight/Data
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…
Influencer Month
Blurring lines: are digital humans the next influencers?
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
Features
TVNZ-NZ Marketing Awards: All Blacks Tours kicks off a new strategy, wins Best Marketing on a Shoestring Budget
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
News
Growing up: Phantom Billstickers on the progression of posters
StopPress talks to Phantom Billstickers marketing manager Ben Stonyer on the evolution of the company and out-of-home. Once upon a time, posters were put up in…
Features
TVNZ-NZ Marketing Awards: Whittaker’s and MBM win Long-term Agency Partnership
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
Features
Best bar none: What Whittaker’s teaches us about building a fan base
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
Influencer Month
The unparallel importance of pairing the values of influencers to brand
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
News
Part Two: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
Features
TVNZ-NZ Marketing Awards 2019: Skinny uses famous names to win Best Marketing Communications Strategy
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
News
Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
Features
TVNZ-NZ Marketing Awards 2019: Engineering New Zealand’s Wonder Project wins Best In-house Marketing
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Features
TVNZ-NZ Marketing Awards: sKids and Nestlé get kids cooking, win Best Collaboration
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Influencer Month
“There will always be people to guide and help inform our decisions”: The state of influencer marketing in New Zealand
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
Features
TVNZ-NZ Marketing Awards 2019: DB Breweries wins Best Brand Transformation
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Features
TVNZ-NZ Marketing Awards 2019: Auckland Council’s Emily Thorn named Rookie Marketer of the Year
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.
Features
TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald’s, named Marketer of the Year
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
Features
Content marketing comes of age – part two
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
News
Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
Features
Content marketing comes of age – part one
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
Features
An independent spirit: Time Out Bookstore on community, loyalty and cats
Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.
Features
Industry leaders on the future of media
We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.