BC&F Dentsu introduced its new creative partner in 2019, Bex Radford. Coming from Amsterdam to work with the agency, Courtney Devereux sits down with Radford to…
Carl van Wijk, creative director and content producer in Japan, takes us through the advertising scene of Tokyo compared to his home of New Zealand, as…
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
At the end of 2019, Catherine Harris, CEO of TBWA, took home the Human of the Year Award in our third annual Stoppies Awards night. The judges…
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell…
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years…
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
To teach Māori and Pacific populations how to recognise and respond to a stroke, Health Promotion Agency / Te Hiringa Hauora gave the existing FAST campaign…
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. Following some time in the public eye,…
Society is constantly evolving, and whether those changes are to everyone’s tastes or not – everybody has a role to play in a changing world. In…
With an ambitious goal of ending new transmissions of HIV by 2025, the NZ Aids Foundation is on a mission to educate its community about sexual…
To get New Zealanders listening to The Edge for longer, MediaWorks locked up its announcers and challenged fans to find them, release them and win some…
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
How do you reposition a brand after 18 years in the market? Blis Technologies found its solution in going to the root of the problem to…
Here at StopPress, we care about your industry and like you, want to see it thrive. With that in mind, we’ve teamed up with the Commercial…
Creating a campaign for a legacy brand can be difficult enough, owners can get stuck in the mentality of ‘that’s how it’s always been done’. However,…
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…