Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …
Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>
Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how. Read more >>
Nine ways to keep your company innovative—and essential. Read more >>
Everyone, even a computer, can produce a press release. So what’s the role now for a PR professional in cutting through the noise of fragmented media and marketing hype? Read more >>
Learning from the marketing methods that unlocked the White House. Read more >>
Times are tough. So how can creative industries survive the recession? Read more >>
Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.
People are increasingly positive …