Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?
This week from the Media Counsel. You’ll never guess who’s top of the pops in the latest radio ratings. Well, actually, you probably will. Or will you?
This week from the Consumer Counsel: What do frugal consumers want in their new products? Smart, cheap innovation, it would seem.
This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)
MediaWorks …
How are US retailers approaching this year’s Christmas season, as consumer spending continues to decline? Holding back stock, broadening or simplifying inventory and lunchtime sales are some of the ways to keep customers engaged.
Read all about it. Consumer-Counsel-The-New-Shopper-19-Oct-09
The questions that matter posed by The Media Counsel this week: Why are ‘Alpha Daughters’ key contacts for healthcare services? Which regional paper goes 3D this week?
Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.
Read all about it …
Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010
The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?
Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.
Welcome to our new feature, Hit for Six, where we put agency heads in the inquisition chair for six quick questions. Let’s get to know our marcomms community. Prepare to be enlightened. First victim, Justin Mowday from DraftFCB.
Name: Justin Mowday, Managing DirectorCompany: DraftFCBNo. of staff: 120 …
Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …
When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …
Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>
Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how. Read more >>