Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Nobody has the definitive solution for how to measure the success of Social Media. At least not yet.
Sure, you can talk about online ‘buzz’ created by how many blog posts, tweets, videos, status updates etc. that occurred for a certain brand, person or topic, but what’s ‘buzz’?
This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?
This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average.
This week from the Media Counsel: Which businesses do Kiwis trust? And why are trust levels so low?
In this week’s edition of eBuzz from the Media Counsel: The arrival of real-time Google search means whatever the twittering classes are saying about you or your company now has the potential to make it on to the front page.
In this week’s Consumer Counsel:
Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.
In this week’s Media Counsel: A new TV channel debuts and its, ahem, stablemate graciously moves over.
In this week’s edition of eBuzz: New promotional offerings from YouTube give Kiwi advertisers the chance to promote their videos.
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
This week from the Media Counsel: The ‘Sky Online’ service was switched off back in August. But look what’s happening now.
In this week’s edition of eBuzz from the Media Counsel: The NZ Herald Online adds shopping to its portfolio. But how exclusive are its offerings?
This week in the Consumer Counsel: Global food giant Danone thinks the “world at large has gone, and is still going through, a profound transformational phase which will have a long-lasting impact on society and on consumer behaviour.” And there are six converging trends it believes businesses need to pay attention to.
This week from the Media Counsel: Christmas looms. But can Kiwi wallets be pried open?
The Media Counsel has added another sage news update to its weekly roster. And this one is concerned solely with matters digital, both globally and within New Zealand.
This week in the Consumer Counsel: The US Food and Drug Administration recently began hearings into pharmaceutical marketing – and specifically online pharmaceutical marketing. And it seems the marketers are happy to take some guidance.
This week from The Media Counsel: BBC television content is now available on your mobile. Let the floodgates open.
This week from the Consumer Counsel: Shopper Marketing 3.0: what works in-store.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?