Corey Chalmers recently attended a Creative Leaders’ Retreat run by the One Club. And he quickly learned that there’s no quick fix to future-proofing creative businesses.
Author Corey Chalmers
Opinion
Facing the Future: Saatchi & Saatchi’s Corey Chalmers on what it takes to keep evolving
News
The Generosity Journal: Corey Chalmers
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Corey Chalmers, Saatchi & Saatchi’s recently appointed co-executive creative director, big ups the marketing campaign behind What We Do in the Shadows.
Opinion
Keepin’ it brief
The old theatre line “if it ain’t on the page, it ain’t on the stage” rings true whether it’s David Mamet’s latest taut masterpiece, or Tracy the acccount manager’s brief for new improved Wheaty Bites. But take a look at the majority of ads around you. Any memorable lines? Resonant insights? Emotional journeys? The results suggest all is not well in creative brief world.