Author Michael Carney

Opinion
Locking it down: will 2014 be the year of the paywall?
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Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

Opinion
Flight of the social bumblebee
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In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup. 

News
Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

News
The group buying frenzy—some advice
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By the time you finish reading this paragraph, another daily deal or group buying site will have been set up in New Zealand—or at least that’s the way it feels at the moment, with so many recent launches overwhelming our senses. We’re reminded of the days shortly after Trade Me was sold to Fairfax, when something like 70 new auction site operators clamoured into the marketplace, hoping for a similar nine-figure payday. Where are they now, we wonder?

Opinion
Quake conscious: telling the world New Zealand is still here
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Tourism was the country’s biggest earner in 2010, just nudging ahead of dairy and putting $9.5 billion into the nation’s coffers. And while New Zealand has rarely had to deal with image crises in the past, the recent quake in Christchurch and the ensuing media coverage will have a detrimental effect on visitor numbers. But, for all those patriotic souls out there, there are ways you can help to get the visitors coming back.

Opinion
Topping the list
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In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.

Opinion
Doing drugs: social media skates on thin regulatory ice
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In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast

Opinion
Finger placed on New Zealand media pulse
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In this collection of searing Michael Carney-created insights from Marketing Week: New Zealand media by the numbers Jericho crunches the email numbers and tells us when we should send them Too much discounting? Trade Me takes on Yellow (and Google) Social media and the jobseeker New revenue ideas for the small screen

Opinion
Single tear rolls down cheek as old television order changeth
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Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week. Analogue TV is either dead or on death’s door overseas. How long has it got to live here? How to catch the elusive black swan. Are you overlooking the oldies? The paywall prognostications come thick and fast. So how is Rupert faring? What people really think of advertising? The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast. Tips and tricks for post-recession category management.

Opinion
Spectacles, testicles, mobile wallet, watch
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In this helping of Michael Carney’s Marketing Week: The sudden importance of mobile wallets What’s a Facebook Fan really worth? Google’s answer to publishers’ love affair with the iPad 10 ways to improve loyalty programmes Digital Funding from NZ On Air Outrageous Fortune, American-style

Opinion
Radio changes stations and social media goes pro
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In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.

Opinion
Trade me jumps on the e-commerce bandwagon
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In this installment of Michael Carney’s Marketing Week: Trade Me gets with the daily deals programme iAds steam ahead in the US The BBC begins what might be a new paradigm for paid content online Social media reaches the tipping point RIP, Independent What will this year’s most popular sales and lead generation strategies be? Get your names in the hat for the third Social Media Marketing eCourse. And there’s even a new option available for the ‘time-poor’.

Opinion
Television and the ravages of time-shifting
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In this installment of Michael Carney’s Marketing Week: As TV watching habits change, audience measurement is changing with it. Is social buzz leading to more ka-ching? Nielsen says ‘meh, not really’. Online video is hot. And B2BTV hopes to tap into it for the New Zealand market. Can our internet infrastructure actually handle the iPad? Whitcoulls launches an e-reader. But, without cellular connectivity, will it be able to compete? Data-driven coupons show their worth. Survey your way to a fitter, healthier marketing you, and expand your mind by getting a spot in the third Social Media Marketing Course.

Opinion
Talk: it’s back (in Canterbury)
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In this edition of Michael Carney’s Marketing Week: The Radio Network bows to the demands of aggrieved Cantabrians Is it time to inspire more domestic travel? The TV shows in the US that didn’t make it to the next season. Get your survey on

News
Solving the buyer equation
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In this week’s instalment of Michael Carney’s Marketing Week: An exploration of the different approaches to purchasing. What kind of buyer are you? Onward and upward for online video The economy: assuming the recovery position? For the loved one who has everything: Newsweek is for sale.

Opinion
Mobile whizzbangery still lying dormant on most phones
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In this edition of Michael Carney’s Marketing Week: Feature creep: how we really use our phones (and brains). Radio: now online and maybe even with pictures. The perils of mobile stalking via GPS. All hail the Super Marketer. If you’re going to spoil your kids, at least do it properly

Opinion
Classified information
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In this installment of Michael Carney’s Marketing Week: Classified advertising was hit hard last year. How long before newspapers give it up? All change in the New Zealand movie business. And will 3D advertising change the game? US publishers are adding online readers to total circulation and charging advertisers for all of them. So is that likely to happen here?