Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.
Author Spencer Willis
It’s been a long summer. And thank God it’s officially over, because I now don’t have to attend another event where Midnight Youth are playing. Talking of God, the big man’s disciples have been out in force during this summer of 09/10, with one of the big marketing revelations being the Parachute festival.