Opinion
Size counts—and in New Zealand, so does salesmanship
Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.
