Opinion
Influence: The compelling end of an era
In a world where communication plays a vital role in shaping society’s perceptions, the power of information and lacking a moral compass is telling.
Author Kelly Bennett
Opinion
Reflections on the future of print journalism
As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
Opinion
Kelly Bennett on what sort of work might win at Cannes
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
Opinion
Book review: Lord Tim Bell’s scribblings remind Kelly Bennett of the Devo era
One Plus One Group founder recently read ‘Tim Bell: Right or Wrong’ – The Memoirs of a Spin Doctor’, and what he came to learn about the famous British ad man reminded him of similarly larger-than-life personality closer to home.
Opinion
Lessons from Kurt Vonnegut: writer, cultural commentator, PR man
Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.
Opinion
The future is unwritten, but PR will survive
The traditional PR model may be eroding, but PR agencies and corporate comms teams still serve an important business function, says Kelly Bennett.
Opinion
Review: The Most Dangerous Man in the World
Some see him as a journalistic pioneer. Others see him as a narcissistic megalomaniac. And Andrew Fowler’s chronicling of Julian Assange’s rise and fall will help you decide which side of the fence you sit on—and should be of interest to anyone with a passing interest in the media—writes Kelly Bennett.
Opinion
How to get ahead in advertising
As the 25th anniversary of the film How To Get Ahead in Advertising approaches, Kelly Bennett offers some advice on how to avoid being corrupted by the worst excesses of the industry.
Opinion
All aboard the Oriental Express: reflections of a Spikes Asia PR juror
The fourth Spikes Asia Festival of Creativity in Singapore saw close to 5,000 pieces of work submitted from 22 countries across 16 categories. Eleven PR’s managing partner Kelly Bennett participated as a juror in the PR category and shares his thoughts on some of the work and the judging process.
Opinion
Journalism is dead, long live journalism (says the PR man)
Journalism is dying a slow and painful death. At least, that was the argument put forward by award-winning UK reporter Nick Davies in his 2009 book, Flat Earth News. Well, I disagree entirely.
Opinion
Social media and PR: a match made in web 2.0 heaven
A senior, seasoned technology client quipped to me the other day that the growth of so called ‘social media experts’ reminded him of the rise and rise of the dotcom gurus who sprouted like mushrooms in the late nineties. But you know what? Not only does the prevalence of social media seem familiar, for someone like me (and those of my vintage), it’s actually reassuringly old fashioned.
Opinion
Starship PR Enterprise: Captain’s log
When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …