Opinion
Facebook Watch: the latest player to grapple for the content throne
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook’s growing interest in this space.
Author Anthony Gardiner
Opinion
Will trade data for data: why the tech giants are dabbling with internet connectivity—and why the telcos should be worried
Why are the likes of Google and Facebook acting so altruistically and exploring options to provide internet access around the world? And what do their movements mean for the traditional telcos and marketers? Anthony Gardiner looks at what is destined to be a highly disruptive journey.
Opinion
The ABCs of gTLDs
New top level domains are a unique opportunity to register an address that aligns perfectly with a brand or company’s personality. But we’ll have to wait and see if the release of the domains will be a land grab or an insurance policy for brand IP, says Anthony Gardiner.
Opinion
The five P’s of marketing
Anthony Gardiner considers the importance of participation in marketing, especially in this modern age of apathetic consumers.
Opinion
How not to get ripped off (in which Anthony Gardiner rants a little bit more)
Anthony Gardiner went out in blaze of glory after an ‘epic rant’ on Twitter about the evils of the ad industry. And he believes change will only come from the client side. So here he outlines a few ‘gotchas’ from the traditional agency world that clients who want to get the best out of their money should be aware of.
Opinion
Don’t ask me, I’m just a consumer
Anthony Gardiner doesn’t believe this industry should be seen as us and them. We are all consumers. So why is the notion of “putting the consumer at the heart” of advertising still so foreign and novel to so many?
Opinion
Influencing the influencers
We have seen marketing messages evolve from “Hey! This is what I want you to think about my product” through to the modern day nirvana of having citizen marketers doing our advertising for us. The shift has been from the brand as the story teller to having stories told about the brand. And who better to tell these stories than the fabled mass influencer?
Opinion
Is Google+ the Facebook killer?—UPDATED
Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great.
Opinion
Patience is a virtue: Anthony Gardiner’s guide to social media strategy
This is a synopsis of the advice I give all of my clients during our initial meeting and some of what I talk about when giving my painful lectures/presentations. It is the slow, patient, credible, organic and day-to-day way of maximising your results from social media and I have found these principles to be pretty solid over the four years I have been involved in this industry.
Opinion
How much is your fan worth?
Mashable recently published an article highlighting research done by a social media management firm called Virtue, which looked at the value of a Facebook fan. According to its research, a fan was worth US$3.60 per year. Bear with me as I get mathematical.
Opinion
Getting the measure of social media
What is it that you would like to achieve with social media? “Oh, umm, it’s just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?
Opinion
Social media: eavesdropping with consent
There’s a lot of buzz around social media at present. And it’s a space that every company feels it should be in. But, first things first, what exactly is it?