Browsing: Opinion

Opinion
Why employers should apply mindfulness principles to fight our work stress crisis
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With sick leave costs rapidly spiralling out of control due to work-related stress and burnout, mindfulness expert and former ad agency-owner Marisa Garau is bewildered to see how little Kiwi employers do to reduce stress on the work floor. CEO’s and business owners should stop attending shallow management workshops, since these have proven not to work at all: more than 30 percent of employees in New Zealand feel their level of stress has risen in the past five years. Instead, business leaders would be wise to apply a few sensible and highly practical mindfulness principles and help their employees grow into a self-confident, engaged and productive work force.

Opinion
Here’s why you should be paying attention to TikTok
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You’ve probably heard of it. You may even have an account. You might lose hours of your life scrolling through TikTok watching videos (yes, that is me) or you might be creating and sharing on TikTok already. Regardless of what you already know, here’s an overview of what the fuss is about and why you should be paying more attention to the app that is taking over social.

Opinion
Diversity starts before the job interview and we’re not doing enough
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Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.

Opinion
A media agency take on the media
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Media is a tough business to be in anywhere in the world. The dominance of global players has shifted the sands for media organisations the world over but here in New Zealand, local players are fortifying the local media economy through innovation, partnerships and investing in local content, says GroupM New Zealand chief executive Chris Riley. And it’s win-win-win for consumers, clients and agencies.

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