It’s commonly accepted that, if nurtured correctly, there can be significant value built into a company’s brand – that collection of intangibles created by the sum…

I live in two very different worlds: I was raised white, and I have brown skin. Being brought up by loving Palagi (white) parents, I have…

Humans are creatures of habit. Will Durrant, American writer, historian, and philosopher, once said, “We are what we repeatedly do”. Makes sense. But recent virus related…

One of the oddities of the global pandemic is that we are all experiencing it at once, collectively and also entirely by ourselves. The past few…

In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve…

There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I…

Well done New Zealand, no doubt we’ll be enjoying international praise for the next wee while. Us Kiwis still love a good high-five from overseas. Now to…

It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for…

When things get tough economically the first lever most marketers pull is marked ‘caution’. But as Verizon Media’s head of platform Sales ANZ, Andrew Gilbert says,…

When life gives you lemons, some plonker will always send you a text or a link or a post on your fake wall with the eternally…