Browsing: Opinion

Opinion
Has advertising found its manners?
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A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.

Opinion
How to win a direct lion
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I had the privilege of serving on the Direct jury at Cannes this year and learned a lot about what made the winners worthy of hauling extra luggage home this year. So I thought I’d share what I learned with anyone who would quite like a return on that not insignificant investment.

Opinion
Winning the Rising Star Award was the culmination of four years of mistakes
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It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.

Opinion
The four best business f***-ups I’ve made
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Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.

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