Browsing: Opinion

Opinion
From the otherside
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From marketing director at Lewis Road Creamery to head of client service at Special Group – we asked Storm Day what’s it like sitting on the…

Opinion
“Dear human.”
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“We’re in a unique moment in history for brands to be beacons for their customers, yet badly executed customer journeys risk doing the opposite,” explores Sharon Henderson, managing director…

Opinion
The ROI on Empathy
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Maria Devereux was once a budding art director and to her colleagues appeared cheerful, hard-working and happily married. But what no-one knew was that on the…

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