Foodstuffs celebrates two brands in Kantar Reputation Index top 10

Kantar’s annual survey into Kiwi brand reputation sees Pak’nSave maintain its position as fairest in the land, with New World squeaking in tenth.

On June 19, research agency Kantar released the results of its Corporate Reputation Index for 2024, where Toyota took top billing, with Air NZ dropping to third place.

Coming in second is supermarket chain Pak’nSave, which also retains its eight-year title as the country’s top brand for fairness. Fellow Foodstuffs brand New World moved up four places in the rankings to round out the top 10.

Two in the top 10

Managing Director of Foodstuffs New Zealand, Chris Quin says that having two brands ranked in the overall top 10 demonstrates the New Zealand co-op is making a real difference, with local grocer families across the country focused on working hard for their communities.  

“At Foodstuffs, we’re proud of our reputation, it’s built on always doing the right thing for our customers.” 

Also celebrating is Mitre 10, ranked fourth this year – edging out Aussie-owned competitor Bunnings at No. 5. Maintaining a place in the top five feels extra special for the Kiwi hardware store, which marks its 50th birthday today (June 20).

“We’re incredibly grateful for the trust our customers have placed in us over the years, and this absolutely puts the icing on the cake,” says Mitre 10 New Zealand Chief Marketing Officer Jules Lloyd-Jones.

“Even though we’re ‘big-box’ retail, in reality all our stores are locally owned and invested in their communities, and I know they’ll be stoked to see that recognised by Kiwi across the country.

“We’d also like to congratulate Toyota on taking top spot for the first time, an awesome result for them, and to recognise our partner Air New Zealand, who remains in the top three this year, having held the number one spot for nine years.”

The Kantar Corporate Reputation Index survey was conducted between February and March 2024 and rates public perceptions of New Zealand’s top 50 consumer facing corporates.  It uses Kantar’s globally trusted Rep Z framework to measure excellence on four key platforms: leadership and success, responsibility, trust, and fairness in pricing with a score of 105 or above considered world-class.  

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