ANZA CEO Lindsay Mouat shares his takeaways from Global Marketer Week 2024 – where AI, sustainability and the role of the CMO were hot topics.
Author Lindsay Mouat
Opinion
Global issues with local solutions: Lessons from Global Marketer Week 2024
Opinion
Will the ‘Health Star Rating’ system help consumers make better decisions?
Earlier this week Food Safety Minister Nikki Kaye announced the adoption of a ‘Health Star Rating’ food labelling system, which uses a star rating scale from ½ to 5 stars to indicate the nutritional value of a food product. The Association of New Zealand Advertisers’ chief executive Lindsay Mouat looks at whether this will help consumers.
Opinion
The folly of advertising bans and fat taxes in the fight against obesity
The recent call from Janet Hoek, Professor of Marketing at Otago University for “tobacco-type restrictions” on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers’ Lindsay Mouat.