Opinion
Brand gags not the real strength of social content
Zoe Virtue of DDB Group Social delves into strategies for enhancing brand love while avoiding shallow tactics.
Author Zoe Virtue
Zoe Virtue
Zoe Virtue is Head of DDB Group Social.
Opinion
TikTok: Do I Really Need to Learn ANOTHER Channel? Sorry, Yes.
You could forgive any marketer suffering from a case of platform fatigue who might be asking themselves, “Do I really need to bother?”
Partner articles
The state of influencer marketing: Credibility and the battle for authenticity
For our final week of Influencer Month, Mango Communications’ Head of Digital and Social, Zoe Virtue, wraps up the final thoughts surrounding the state of influencer…