News
Macca’s teleports viewers straight to the source
In a bid to highlight the quality Kiwi ingredients making up the much-loved McDonald’s menu, DDB Aotearoa have taken viewers on a scenic tour of the…
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News
ASB takes out February Colmar Brunton Ad Impact Award
ASB have done it again, bringing yet another brilliant TVC to our screens. With the return of the loveable Ben, the 45″ ad reminds us of…
Media
Peter Horgan on why OMG is leading the local market
When it comes to media agencies in New Zealand, OMG there’s one agency that takes the cake – Omnicom Media Group New Zealand (OMG NZ). According…
News
Special launches Special PR
Special Group has announced the launch of Special PR – a natural extension for the agency considering its long track record of creating work that has…
News
The Whole Picture launches
Marketing veteran Andrew Holt, the former business director of Colenso BBDO and MD of Clemenger Wellington, has launched marketing consultancy The Whole Picture. Holt, who has…
News
EightyOne launches media arm
Following the announcement of new sport agency EightyOneX, EightyOne has now launched a media offshoot – with Grant Maxwell headlining proceedings. Called EightyOneM, it will merge…
News
One Picture Group acquires Gravitas
As part of its expansion plans, marketing strategy and professional services consultancy the One Picture Group has announced the acquisition of Auckland-based social and marketing research…
News
The Country and prominent Kiwis team up to support Rural Mental Health Week
NZME’s ‘The Country’ has launched its second Rural Mental Health Week with the aim of getting more New Zealanders from rural communities to talk about their…
News
Special launches Special Media
Newly appointed Special Group Media Director, Briar Rowsell, has been working closely with the Special New Zealand team since November 2020 to establish a media planning…
News
Dentsu simplifies its NZ business
Dentsu is simplifying its business in New Zealand by bringing together several of the network’s capabilities under a single go-to-market brand proposition, dentsu. The move sees…
News
Māori and Pasifika-led TVC released for Small Business Day
A Māori and Pasifika-led TVC encouraging Kiwis to shop small has just gone to air for New Zealand’s first Small Business Day, a competition-based campaign led…
News
Nokia appoints Adhesive as PR agency
Independent integrated agency Adhesive has been appointed as the public relations agency of record across Australia and New Zealand for HMD Global, the home of Nokia…
News
Clemenger announces new agency
Clemenger Group New Zealand has launched Proximity NZ, a bold new agency model with a core purpose of uncovering hard to find growth for clients. The…
News
How oOh!media hyped the nation ahead of the America’s Cup
Prior to Emirates Team New Zealand’s big win on Wednesday night, advertisers across the country were using oOh!media’s Street Live network to show their support. oOh!media’s…
Media
TVNZ’s Jodi O’Donnell talks record audience numbers and viewership trends
Following the release of TVNZ’s Interim Result FY2021, StopPress chatted to TVNZ’s Commercial Director Jodi O’Donnell about record audience numbers, a trend towards more simulcast viewing,…
News
DDB, Clemenger BBDO and Saatchi & Saatchi win big at Axis-21
Almost year on from New Zealand’s first Covid-19 lockdown, Adland is much changed and with it the industry’s creative output. This pandemic tainted creative was on…
News
LUMO gets creative with DOOH
OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH). Born out of the challenges faced as a result of the pandemic and…
News
Samoa Tourism Authority invites ‘The Rock’ and travellers across the globe to visit their island paradise
In anticipation of international boarders reopening, Samoan Tourism Authority’s (STA) new campaign, invites Samoan-American Dwayne ‘The Rock’ Johnson back to his beautiful homeland, while encouraging travellers…
Media
Blocked: Google reveals ads that missed the mark in 2020
On Tuesday, StopPress joined a Google press call in which the tech giant revealed details on how it fought bad advertising practices over the past year.…
News
Pitchblack refresh iconic Honey Puffs jingle
For decades, Sanitarium Honey Puffs have occupied a special place in the hearts and pantries of Kiwis. Now, the beloved cereal is back – and so…
Media
VMO builds capacity with new offerings
Val Morgan Outdoor (VMO) has bolstered its national footprint with new media offerings to ad to its already significant office tower network. VMO is set to…
News
Kāpiti, Flying Fish unveil new hyperreal commercial
Flying Fish speculative artist and director Anita Fontaine has directed Kāpiti’s latest visual feast for the brand’s new premium range of ice creams. Together with creative…
News
The Sound unveils latest marketing campaign
MediaWorks has launched a new marketing campaign for The Sound that puts the “best music ever made” front and centre of its creative. Dynamic insertion technology…
News
Guinness, Special encourage Kiwis to celebrate St Paddy’s responsibly
Tomorrow is St Patrick’s Day – and for centuries, March 17th has given people a reason to come together and celebrate. Luckily for Kiwis, we can…
News
EightyOne launches DOT loves data commercial
EightyOne has pulled together the first ever brand piece for its sister company, Wellington-based consulting agency DOT loves data, to be shown across TV, cinema and…
News
NZ digital advertising revenue grows by almost 19%
The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4 2020 and the full year 2020…
News
Special, Partners Life release second adult nursery rhyme
Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life. The adults-only 60” spot airs after 8pm…
News
Together appointed by Arvida Group
Independent media agency Together has been named as Arvida Group’s new retained media and marketing technology partner. One of New Zealand’s largest retirement and aged care…
News
Chemistry, Z Energy launch Z Electric
Z Energy and Westhaven-based agency Chemistry have introduced Z Electric – the country’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.…
News
Burger King admits it hasn’t been cutting it
Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting it (the BK Chicken, that is). …