Pead opens standalone creative agency All Eyes
Pead is opening a standalone creative agency, All Eyes, designed specifically for how brands need to earn attention.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Netflix to launch ad-supported plan in Aotearoa
Netflix has announced the launch of an ad-supported plan in Aotearoa. The new plan will be available in New Zealand in 2027.
TVNZ brings the America’s Cup home to Kiwi audiences
TVNZ will bring the Louis Vuitton 38th America’s Cup to Kiwi audiences live and free across its platforms.
Hayu expands its content in New Zealand
Hayu, the direct-to-consumer subscription video-on-demand service from NBCUniversal, has expanded content offering in New Zealand.
Premium new entertainment lands on Neon and Sky
Neon has unveiled a refreshed brand identity and new campaign, marking a new chapter for the local streaming service.
Board changes at the Comms Council
The Comms Council has elected Colenso BBDO CEO Angela Watson as president of the Comms Council Board, effective immediately.
Thompson Spencer appointed as creative partner for Honda NZ
Honda New Zealand has appointed Thompson Spencer as its creative partner to support brand and retail activity.
Dentsu simplifies business model in Australia and Aotearoa
Dentsu has simplified its go-to-market structure in Australia and New Zealand by reshaping its customer experience management practice.
One Plus One and Heritage Lifecare enter strategic partnership
Aged care provider Heritage Lifecare has entered into a strategic partnership with One Plus One Communications.
The Spinoff issues plea for 5000 new members
The Spinoff is asking its audience and the wider public to back its push for 5,000 new members by the end of the year.
Shout strengthens leadership team with new chief commercial officer
Shout Media is strengthening its leadership team with the appointment of Josh Turney as chief commercial officer to drive digital growth.
NZME legal team takes top honours at national awards
NZME’s legal team has been named Small In-House Team of the Year at the 2026 In-House Legal Association NZ Awards.
MPA and PrintNZ call for investigation into postal prices
The MPA and PrintNZ have requested that the Commerce Commission conduct a market study into postal services pricing.
NZME recognised at international media awards
New Zealand Media and Entertainment has been recognised at the International News Media Association Global Media Awards.
Rise & Shine launch Fujifilm’s House of Photography in Auckland
Independent agency Rise & Shine has been appointed to launch Fujifilm New Zealand’s global experiential retail concept in Auckland.
IAB Video Summit brings the crowds
It was standing room only at IAB New Zealand’s Video Summit on May 7 as people gathered to hear from international and local experts.
Future Demand: James Hurman’s new playbook for marketers
From a dark art to a hugely measurable enterprise and yet marketing still seems hit and miss. James Hurman’s new book delves into why.
MBM appointed media agency partner for ANZ NZ
ANZ New Zealand has selected MBM, part of the Publicis Group, as its new media agency partner in New Zealand.
New WARC report explores emerging trends in measurement
AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks, says WARC in its new report.
Quantum Jump CEO Ben Goodale recognised in Campaign Asia-Pacific’s 50 over 50 list
Quantum Jump’s founder and CEO Ben Goodale is one of three New Zealand leaders recognised in Campaign Asia-Pacific’s 50 over 50 list.
Omnicom Oceania and MiniMBA partnership represents long-term investment
Omnicom Oceania has announced a multi-year partnership with the MiniMBA in Marketing, rolling the program out across its leadership teams.
The Edge targets digital overwhelm with new campaign ‘Take the edge off’
New Zealand radio station The Edge is pivoting its strategy to address a growing cultural epidemic: digital overwhelm.
ABE’S Bagels acquired following record year
ABE’S Bagels has been acquired by George Weston Foods NZ Limited (GWF), the company behind Tip Top Bakery, Golden and Big Ben.
MoleMap appoints Bread Agency as social media agency partner
MoleMap, digital skin checks and mole-mapping services provider, has appointed Bread Agency as its social media agency partner.
The Devil Wears Prada 2 a ‘Runway’ success for cinemas and brands
The Devil Wears Prada 2 has become an instant hit at the box office in Aotearoa, 20 years after the release of the first film.
BcgCrave steps forward as Crave
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group.
Sky secures expanded England and Wales Cricket rights
Sky has announced a new multi-year agreement with the England and Wales Cricket Board, bringing international cricket to NZ audiences.
MediaWorks secures exclusive commercial rights to Tribe Sports Platform
MediaWorks is announcing an exclusive commercial partnership with Tribe, New Zealand’s sports aggregation platform.
ASA releases Annual Report 2025
ASA’s Annual Report for 2025 ensures advertising regulation in New Zealand remains effective and consistent across media platforms.
TVNZ+ Event Pass launches for FIFA World Cup 2026
TVNZ has unveiled its first paid streaming product, the TVNZ+ Event Pass for the FIFA World Cup 2026, which gives access to all 104 matches.
Around the World: The Devil Wears Prada 2 brings in the brands
Media expert Antony Young rounds up global media news. This week, The Devil Wears Prada 2 has become a full-funnel playground for brands.
Blutui Labs launches in the UK with new production model for agencies
Global martech platform Blutui, in partnership with agency-to-agency development partner Wow Group, is launching in the UK.
The Warehouse Group appoints Together as integrated media partner
The Warehouse Group has announced the appointment of Together as its partner for media planning, buying, social and content.
Run Aotearoa to develop tourism platform for Marshall Islands
The Republic of the Marshall Islands has selected indie agency Run Aotearoa to develop a new global tourism identity and brand platform.
Shout Media joins IMANZ as a partner
The Independent Media Agencies New Zealand is delighted to welcome Shout Media as a new partner in the IMANZ whānau.
ASA calls for feedback on draft Advertising Standards Code
The Advertising Standards Authority has launched public consultation on the Advertising Standards Code Review.