Get the latest direct to your inbox twice a week. Sign up today. 
New Wellington harbour pathway expands audience for Go Media’s TrackSide
Go Media says the opening of Wellington’s new Ngā Ūranga ki Pito-One shared pathway has created new audience opportunities for its TrackSide train exterior advertising.
The new harbour-edge pathway runs alongside State Highway 2 and the metropolitan rail corridor between Wellington and Petone, placing walkers, runners and cyclists directly alongside Go Media’s branded commuter train movements.
The corridor already delivers strong exposure to high-volume inbound motorway traffic travelling into Wellington each day, with the addition of the new pathway audience further enhancing the environment.
Waka Kotahi NZTA projections estimate the pathway could attract between 700,000 and 1 million user movements annually, adding a substantial new active transport audience to one of Wellington’s busiest commuter corridors.
Reach people on the move
Craig Strachan, Wellington sales manager at Go Media, says the new pathway adds another dimension to one of Wellington’s busiest transport corridors.
“TrackSide is designed around visibility and presence, and the addition of the harbour pathway means trains are now moving directly alongside one of Wellington’s newest and most heavily used active transport routes.
“You now have motorway traffic, rail commuters and active transport users all moving through the same corridor, creating a unique audience environment for brands reaching people on the move.
“The pathway is expected to become one of Wellington’s most iconic commuter and recreational routes, creating even greater visibility and repeated daily exposure opportunities alongside existing rail and motorway audiences,” says Strachan.
High-impact, high-frequency
Go Media’s TrackSide train exterior advertising forms part of the company’s broader transit media offering across New Zealand.
The format was launched across Wellington’s train network in 2025 and was designed to provide advertisers with high-impact visibility in a high-frequency commuter environment.
