BcgCrave steps forward as Crave
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Sky secures expanded England and Wales Cricket rights
Sky has announced a new multi-year agreement with the England and Wales Cricket Board, bringing international cricket to NZ audiences.
MediaWorks secures exclusive commercial rights to Tribe Sports Platform
MediaWorks is announcing an exclusive commercial partnership with Tribe, New Zealand’s sports aggregation platform.
ASA releases Annual Report 2025
ASA’s Annual Report for 2025 ensures advertising regulation in New Zealand remains effective and consistent across media platforms.
TVNZ+ Event Pass launches for FIFA World Cup 2026
TVNZ has unveiled its first paid streaming product, the TVNZ+ Event Pass for the FIFA World Cup 2026, which gives access to all 104 matches.
Around the World: The Devil Wears Prada 2 brings in the brands
Media expert Antony Young rounds up global media news. This week, The Devil Wears Prada 2 has become a full-funnel playground for brands.
Blutui Labs launches in the UK with new production model for agencies
Global martech platform Blutui, in partnership with agency-to-agency development partner Wow Group, is launching in the UK.
The Warehouse Group appoints Together as integrated media partner
The Warehouse Group has announced the appointment of Together as its partner for media planning, buying, social and content.
Run Aotearoa to develop tourism platform for Marshall Islands
The Republic of the Marshall Islands has selected indie agency Run Aotearoa to develop a new global tourism identity and brand platform.
Shout Media joins IMANZ as a partner
The Independent Media Agencies New Zealand is delighted to welcome Shout Media as a new partner in the IMANZ whānau.
ASA calls for feedback on draft Advertising Standards Code
The Advertising Standards Authority has launched public consultation on the Advertising Standards Code Review.
NZ founders launch Manifest for the AI era
Manifest, a Kiwi-founded, AI-powered operational intelligence platform for agencies, announced its launch on April 29.
Comms agency Great Scott wins international award
Christchurch-based strategic communications agency Great Scott has been recognised with a Gold Quill for its Huihui Mai campaign.
Digital marketing fills the B2B funnel but events can be your best closing tool
Craig Muller, founder of Uno Loco, shares tips on hosting events and insights into global B2B event spending trends.
HBO Max to launch in Aotearoa
Warner Bros Discovery’s direct-to-consumer streaming service HBO Max will officially launch in Aotearoa on June 16.
MediaWorks reveals strong FY25 performance
MediaWorks has reported a strong return to profitability and continued growth in its FY25 full-year results.
Live events are GenZ’s new third space – Live Nation study
While Gen Z might be selective with where they direct their attention, being part of cultural moments, like concerts, stood out as a key priority for them.
Insight Creative celebrates ’50 years forward’
Insight Creative turns 50 in 2026 and is celebrating throughout the year with past and present staff and clients through ’50 years forward’.
IMANZ supports members with new partnership programme
Independent Media Agencies New Zealand has launched a new partnership programme to support its member agencies and media partners.
Anzac Day on Whakaata Māori and Māori+
This Anzac Day, Whakaata Māori is inviting Aotearoa to take pause, remember and honour our servicemen and women and their whānau.
TVNZ and BNZ partner up on new morning business show
TVNZ and BNZ have announced a new naming-rights partnership for new weekday morning programme, BNZ Business Breakfast.
Dentsu media nominated nine times at Festival of Media Global Awards
Dentsu media has been shortlisted nine times at the Festival of Media Global Awards, recognising standout work across Aotearoa and Australia.
AGM publications to shut up shop in Aotearoa
AGM’s publishing operations, including Architecture NZ magazine, will be closing on May 31 as announced by its owner Hubexo.
Comms Council announces Media Spotlight line-up for 2026
The Commercial Communications Council’s Media Spotlight is back for 2026. The event, sponsored by MediaWorks, is taking place on May 27.
NZ Herald podcast unearths untold World War II stories ahead of ANZAC Day
The NZ Herald is launching a four-part narrative podcast series to uncover untold World War II stories ahead of ANZAC Day.
Stuff’s digital news site accelerates in latest Nielsen data
Stuff’s digital news website, stuff.co.nz, has accelerated audience growth in the latest Nielsen research.
Social media is all about telling great stories – #OnSocial26
Yash Murthy says that while social media audiences are fragmented, they are still willingly to give their attention to content that is captivating.
Omnicom Media NZ launches Creo
Omnicom Media NZ has launched a new influencer marketing capability to give brands a more consistent way to manage creator activity.
Sky Sport announces comprehensive Super Round coverage
Sky Sport has announced comprehensive coverage of Super Rugby Pacific’s Super Round, along with a free day pass on Sky Sport Now.
NZME celebrates suite of recent wins
New Zealand Media and Entertainment is celebrating a suite of recent results across its publishing division.
TVNZ launches next-generation TVNZ+ platform
TVNZ has rolled out an updated version of its TVNZ+ platform, describing it as having a flexible, future-ready foundation.
Humour leads the way in Aotearoa’s favourite ads
Humour has emerged as the leading feature of New Zealand’s favourite ads on TV, according to new findings from The Research Agency.
Around the World: Meta expected to overtake Google this year
Media expert Antony Young rounds up global media news. This week, Meta is set to dethrone Google as the world’s biggest digital ad player.
Google’s Gemini blocked over 8.3 billion ads in 2025 – report
Scammers work fast, but Google says its AI assistant Gemini works faster, stopping billions of “bad ads” before people even see them.
New agency Foundry Collective built to support Kiwi SMEs
A new Auckland-based agency group Foundry Collective is launching this month to help Kiwi businesses grow in a more sustainable way.
New website launched to support Taranaki’s refreshed bus network
Somar Digital has built a new website, launched alongside Taranaki’s refreshed bus network Te Pahi Taranaki.