AA Directions editor celebrates 25 years at the helm
Kath Webster, editor of the lifestyle, motoring and travel magazine AA Directions, is marking 25 years at the helm of the publication.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Trust in news up as readers turn away from AI slop
Trust in the news is on the rise in Aotearoa, according to the Auckland University of Technology’s latest report.
National Poetry Day seeks new sponsor as Phantom Billstickers partnership ends
National Poetry Day is looking for a new principal sponsor as outdoor poster company Phantom Billstickers transitions into a new role.
Marketing Association welcomes nominations for 2026 leadership programme
The New Zealand Marketing Association is gearing up to run its Advanced Marketing Leadership programme for 2026.
TVNZ and Frank podcasts announce new partnership
Kiwi audiences will now able to watch a range of podcasts on TVNZ+, as the local broadcaster expands its current content offering.
The Spinoff’s Now You Know secures fund for season two
The Spinoff’s Now You Know has been funded for a second season by NZ On Air after amassing 14 million views since its July 2025 launch.
OneRoof partners with Tenancy to help simplify rental market processes
NZME’s real estate platform OneRoof has partnered with property management technology company Tenancy to simplify rental processes.
Dark Doris earns global recognition as Prime Minister lands two Emmy nominations
Dark Doris is celebrating a major international milestone after Prime Minister was nominated for two Emmy Awards.
Supercars appoints Popsta Media as digital media sales agency
Supercars has appointed Popsta Media as its exclusive digital media sales agency across Australia and New Zealand.
#OnSocial26 announces new speakers and a ticket giveaway
The New Zealand Marketing Association has announced two additional international speakers and a ticket giveaway for #OnSocial 2026.
The Spinoff joins IMANZ as dedicated media partner
Independent Media Agencies New Zealand is welcoming independent media outlet The Spinoff on board as a dedicated media partner.
Conversion Marketing secures 2026 Google Premier Partner status
Conversion Marketing has secured 2026 Google Premier Partner status, signalling its excellence in the evolving Google Partners programme.
Short film offers glimpse into future of filmmaking
A new short film from Film Construction and Media Design School is offering a glimpse into what the next generation of filmmaking looks like.
RNZ supports future journalists with five scholarships
RNZ has announced the five recipients of its Centenary Scholarships, which support future journalists in honing their craft.
Thompson Spencer named social agency of record for Griffin’s
Creative and media agency Thompson Spencer has been appointed social agency of record for Kiwi biscuit brand Griffin’s.
Around the World: The great KitKat heist
Media expert Antony Young rounds up global media news. This week, the great KitKat heist – or was it just a marketing stunt?
NZ Marketing Association reveals #OnSocial26 update
#OnSocial26, hosted by the New Zealand Marketing Association, has announced new international speakers, two workshops and a special reveal.
Reach doubles down on AI to modernise letterbox
Reach has appointed Sarah Whitehouse to a special projects role focused on the measurement of physical media.
oOh!media renews Christchurch City Council Metro Services Bus Shelter contract
oOh!media New Zealand has renewed their Christchurch City Council Metro Services Bus Shelter advertising contract, effective from April 1.
Indie agencies redefine scale as AI reshapes media landscape – IMANZ report
A new report has found that independent media agencies in New Zealand are rethinking how they grow, compete and their pricing.
IHAC launches new podcast for ANZ’s in-house agency community
IHAC has launched In-House Insights to give in-house and hybrid agency leaders a platform to share their experiences and perspectives.
Val Morgan’s new research reveals why cinema is famous for families
Val Morgan’s new research reveals why cinema remains one of the most powerful environments for brands to connect with family audiences.
Mango Communications Aotearoa rebrands
Mango Communications Aotearoa has announced it will rebrand as part Omnicom Oceania’s evolving communications offering.
Stuff Group to consolidate print operations in 2027
Stuff Group will consolidate its print operations in 2027, exiting its Petone print plant and moving operations to Christchurch.
The Marketing Association’s #OnSocial conference is back
While it’s an industry built on screens, algorithms and scrolling, the Marketing Association’s social media conference focuses on real people.
PRINZ to celebrate top AUT student with Paul Dryden Award
The Public Relations Institute of New Zealand will award AUT’s top student in the Public Relations major with the Paul Dryden Tertiary Award.
QMS NZ partners with Comms Council and the Beacon Awards
QMS NZ has become the major sponsor of the Beacon Awards as part of a broader partnership with the Commercial Communications Council.
Brands bring the action to music festivals across Aotearoa
Brands are showing up at music festivals with more than just a logo. Live Nation’s Kristy Rosser shares what that looks like in 2026.
QMS New Zealand launches new market positioning
Out of home operator QMS New Zealand has gone to market with its new positioning as Aotearoa’s total OOH audience solution.
Around the World: PetSmart fumbles viral gift
Media expert Antony Young rounds up global media news. This week, PetSmart’s response to viral joke called “buzzkill”, rather than brand win.
NZ Marketing puts call out to agency founders
Are you a founder? NZ Marketing wants to hear from agency founders across Aotearoa for a special collector’s issue.
Shit You Should Care About’s Lucy Blakiston is Go Media Young NZer of the Year
Independent media leader Lucy Blakiston has been named the Go Media Young New Zealander of the Year, announced on March 19.
ASA ad spend figures raise important questions – OOHMAA CEO
Digital advertising now accounts for nearly three-quarters of ad spend here in Aotearoa, according to the latest figures from the ASA.
Westpac NZ and Goldilocks announce new agency partnership
Westpac NZ has unveiled a partnership with Goldilocks, a purpose-built agency model designed to support the bank’s brand transformation.
The Attention Seeker appoints The Optimisers to lead AI search strategy
Australasia’s organic social media agency The Attention Seeker has appointed The Optimisers as its AI search and discovery partner.
NZME announces 2025 Imprint Awards winner
New Zealand Media and Entertainment has announced McCann New Zealand as the winner of the 2025 Imprint Awards for the second year in a row.