oOh!media renews Christchurch City Council Metro Services Bus Shelter contract

oOh!media New Zealand has renewed their Christchurch City Council Metro Services Bus Shelter advertising contract, effective from April 1.

Under the renewed agreement, the Christchurch network will continue to evolve through increased digitsation, expanding the number of digital panels across the city to more than 100 panels and materially increasing oOh!’s digital coverage across the total street furniture network.

Maximise audience reach

For advertisers, the expanded digital network delivers greater reach and efficiency across Christchurch, enabling campaigns to connect with more people, more often, across key commuter and suburban locations.

According to knOOH, oOh!’s Christchurch Street network reaches more than 518,000 people fortnightly – representing 86% of Cantabrians – giving advertisers exceptional market coverage with every campaign.

By increasing the scale of digital inventory, advertisers can more effectively maximise audience reach with every buy, supported by expanded programmatic capability that enables greater flexibility, smarter targeting and more dynamic execution across a trusted street furniture environment, says the network.

Reflects strong performance

Kelly Harvey, head of oOh!media New Zealand, says the renewal reflects both the strength of the existing network and oOh!’s proven ability to operate and commercialise large-scale street furniture assets.

“This contract renewal recognises the strong performance of an established network that is already delivering for advertisers and the city.

“The increased digitisation of the Christchurch network will significantly enhance coverage and reach, strengthening the city’s role within our broader national street and retail offering and enabling more dynamic, data-led and programmatic campaigns.”