News
Burger King admits it hasn’t been cutting it
Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting it (the BK Chicken, that is). …
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News
Caci and Uprise partner up
Uprise Digital has been selected by Caci, one of the most trusted clinics in the New Zealand skin and appearance industry, as the brand’s digital media…
News
Saatchi & Saatchi, award-winning director create IWD campaign
For International Women’s Day this year, Global Women New Zealand has released a campaign highlighting the ‘Motherhood Penalty’ and the fact that on average, mothers earn…
Media
Meghan and Harry deliver record ratings for Three
On Tuesday night in New Zealand, almost a million people tuned in for the highly anticipated CBS Presents Oprah with Meghan and Harry on Three. This…
News
Accor launches major tourism marketing campaign
To instill confidence in travellers again, Australia and New Zealand’s largest hotel operator Accor has launched its latest campaign ‘It’s All Good’. The campaign, which launched…
News
Yellow: New CEO, new digs and new campaign
Yellow New Zealand has announced a newly appointed CEO as well as new Auckland CBD offices and their first high-profile marketing campaign in over 10 years…
News
Accor campaign earns Beehive spot
It’s not often that a brand initiative ends up on display in Parliament, but Mango Communications and Accor Hotels’ Thanks from Iso campaign has achieved just that,…
News
FCB promotes smoke alarms in new campaign
Fire and Emergency New Zealand and FCB NZ have launched their new campaign, “Firefighters Don’t Like Fire Movies”, showing how people are complacent about smoke alarms…
News
NZ Herald audience numbers break new ground
New Nielsen results show the New Zealand Herald’s weekly brand readership has surged past the magic two million mark – and readership of the Weekend Herald…
Media
Nielsen results: Magazine engagement up
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a retail distribution report. While overall magazine…
News
Healthy growth for TV, digital media in January
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months of growth. Total media agency bookings…
News
Go Media celebrates foray into pDOOH
Last week Go Media and partner clients took to the Hauraki Gulf to celebrate the company’s ability to transact programmatically across its digital roadside network. The…
News
Special named Agency of the Year
Special Group has been named Campaign Brief’s ‘New Zealand Agency of the Year’ – the first time a New Zealand agency has won all three major…
News
BusinessDesk continues to grow one year on
A year after launch, New Zealand business news service BusinessDesk has announced three senior appointments and a raft of site improvements. The subscription business and political…
News
Aussie’s OOH industry reports drop in 2020 revenue
Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million…
News
Axis Awards 2021 finalists announced
The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
News
TVNZ reports audience growth despite challenging 2020
TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year. Total revenue was…
News
Facebook signs partnerships with three of Australia’s independent publishers
Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media. In a statement issued by…
News
GroupM launches AI-powered influencer marketing platform
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than…
News
NZME releases 2020 financial results
New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2…
News
Toyota teams up with Gnarls Barkley and Ladi6
Created by Saatchi & Saatchi, Toyota New Zealand has released the next phase in their ‘In Crazy We Believe’ campaign celebrating backing ‘a bunch of sailors’…
News
New director bolsters Wabi Sabi’s NZ offering
With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi Media Group has announced it is now representing director Fernando Hart. Fernando…
News
oOh!media releases annual result for 2020
oOh!media Limited has today announced its financial results for the year ended 31 December 2020. In a challenging year for the Out of Home segment due…
News
NZ House & Garden expands
NZ House & Garden has grown by an impressive 16 pages, taking the March issue – available from today – to just under 200 pages. Editor…
News
The Paper Planes competition is back for 2021
Let your creativity take flight – The Paper Planes is returning in 2021 and preparing to land. Stuff’s annual creative competition shines the spotlight on the…
News
Garage Project, Hello own beer o’clock
Leveraging a real-time, open weather API, Garage Project has launched a new digital billboard campaign to promote their flagship beer, BEER. The dynamic campaign by Hello…
News
Spark demonstrates importance of detail in America’s Cup campaign
Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Greenwood from Finch, the…
News
Marketers share concerns, solutions for post-Cookie world in new study
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report…
News
Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight. So, over the last few…
News
Powershop tells us we deserve better in latest campaign
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and tells them that…