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New website launched to support Taranaki’s refreshed bus network
A new website has launched alongside Taranaki’s refreshed bus network Te Pahi Taranaki.
Built by Somar Digital for Taranaki Regional Council, the platform has been launched to support the rollout of the new network and give passengers a simple and user-friendly way to access bus information.
It brings together the tools people need to plan journeys, check real-time bus information and view service alerts.
A versatile tool
The site includes route and timetable information, real-time bus tracking, service alerts, favourites, filtering, customisable timetables and geolocation to help users find nearby stops.
With a mobile-first design, it makes it easier for passengers to find the information they need, whether they are planning ahead or checking details while on the move.
The website also provides the council with a flexible and efficient platform for managing public transport information, helping ensure service details remain accurate, current and easy to access.
For better customer experiences
Taranaki Regional Council’s transport engagement manager Cheryl Gazley says she is delighted with the new Te Pahi website.
“It looks fantastic and the new functionality will make bus travel in Taranaki more attractive and accessible for our community. In the short time the website has been live we’ve had overwhelmingly positive feedback from users.”
Somar Digital CEO Fiona Reid says the project was focused on making everyday public transport information easier to use.
“We’re delighted to have supported Taranaki Regional Council with a website designed to make bus information clearer and easier for passengers to access. It’s a platform designed to help people plan with confidence and support a better everyday customer experience of the Te Pahi Taranaki network.”
Tailored to the communities
The new Te Pahi Taranaki website draws on Somar Digital’s proven public transport expertise while being tailored to the needs of Taranaki’s network and communities. It has also been built in line with New Zealand Government web standards, including accessibility and usability requirements.
The launch marks an important step in supporting a more connected, customer-friendly public transport experience for the Taranaki region.
