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Bastion and Social Protect launch new brand safety solution
Bastion has partnered with digital risk and online reputation management platform Social Protect.
Together, they’re launching a new solution to make creator-led marketing safer, more sustainable and more effective amid growing concerns about brand safety, reputational risk, toxic comments and creator burnout.
Combining Bastion’s strategic communications and marketing expertise with Social Protect’s real-time moderation technology, the offering automatically removes harmful content in real time, helping brands and creators foster healthier online communities and reduce exposure to damaging interactions, says Social Protect.
Address a critical gap
Richard Chapman, managing director, Bastion Communications, says the partnership addresses a critical gap in the market.
“Creator and influencer marketing is now central to how brands connect with audiences – but the environments those campaigns operate in are often unregulated and high-risk.
“This new partnership between Bastion and Social Protect ensures brands can unlock the full value of creator-led storytelling while protecting reputation, performance and the people at the centre of it.”
New layer of protection
Social Protect founder Shane Britten says the technology brings a new layer of protection into the marketing ecosystem.
“We’re seeing first-hand the impact that harmful online environments are having on athletes, creators and public figures.
“Social Protect provides real-time protection removing abuse before it escalates, helping protect mental wellbeing, strengthen communities and create safer digital spaces for brands and talent.”
For brands and talent alike
The new solution delivers clear value for both brands and talent, says Social Protect.
For brands, it ensures safer, more positive environments across creator campaigns, strengthens reputation management, improves engagement outcomes and reduces the risk of PR crises.
For creators, it provides real-time protection from abuse, supports mental wellbeing and enables stronger, more engaged communities.
