Independent data-driven media agency D3 has secured the Vitaco media account in New Zealand.
Vitaco is a health and wellness business with a dominant position in Australasia and a growing global presence. It markets a portfolio of brands spanning supplements, sports nutrition, snacks and teas.
The appointment sees D3 take responsibility for media strategy, planning, buying, analytics and data technology for brands including Healtheries, Musashi, Nutra-Life and Athena.
The right fit
Vitaco selected D3 for its independent operating model and senior-led delivery.
Simon Cheape, Vitaco head of marketing, says: “We were looking for a media partner that could manage a diverse portfolio, navigate an increasingly complex media landscape and challenge our thinking to help elevate the impact our brands have with consumers.
“Throughout the pitch, D3 brought an insightful, clear and commercially grounded approach. Their combination of strategic capability, innovative spirit and senior involvement gave us confidence they were the right fit for where we want to take the business next.”
For the next chapter of growth
Alex Radford, co-founder and partner at D3, says brands are becoming more deliberate about the agency models they engage.
“Businesses have more choice than ever before, but they’re also under more pressure to deliver results. That’s driving a greater focus on finding partners who can provide clear thinking, commercial alignment and genuine accountability.
“Vitaco has built some of the strongest brands in the category and established a market position that’s been earned over time. The business has strong momentum behind it, an ambitious outlook and a portfolio that’s continuing to evolve. We’re looking forward to working alongside the team and helping support the next chapter of growth.”
